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Kia Design Showcases Artistic Innovation at Milan Design Week 2025

Kia Design is set to captivate audiences at the highly anticipated Milan Design Week 2025 with its exhibition titled Opposites United: Eclipse of Perceptions. Running from April 7-13 at the Museo della Permanente, this year's showcase diverges from traditional presentations, focusing on interactive and thought-provoking experiences designed to challenge perceptions.

A Collaboration with Visionary Artists

The exhibition features the work of renowned artists Philippe Parreno and A.A. Murakami, who have been chosen to embody Kia's avant-garde design philosophy, 'Opposites United'. This collaboration aims to spark creative dialogue and enrich cultural exchanges, emphasizing how contrasting elements can work together harmoniously.

The exhibition consists of various installations, including Marquee, The Cave, and Beyond the Horizon, each encapsulating Kia's commitment to pushing artistic boundaries and environmental reflection.

The Eclipse: Audience Engagement Redefined

At the heart of the exhibition lies The Eclipse performance space. Designed to encourage audience participation, this area features tiered seating reminiscent of ancient amphitheaters, where multimedia content is projected, inviting viewers to engage actively with the thematic discussions. Conceptually, The Eclipse serves as a metaphor for the transformative power of creativity, where attendees can reflect on their thoughts and feelings in an interactive environment.

Philippe Parreno: Exploring Reality and Fiction

Philippe Parreno, celebrated for his interdisciplinary approach, uses Marquee to challenge notions of space and experience. This installation revitalizes the historical concept of a marquee, transforming it into a colorful interaction between light and form, creating a dynamic experience that rejuvenates the essence of cinema while urging viewers to explore their relationships with architecture and performance.

A.A. Murakami: Bridging Art and Technology

On the other hand, A.A. Murakami's works, including The Cave, innovate by blending ancient musical instruments with state-of-the-art robotics. The installation creates a mesmerizing atmosphere where technology and primal creativity coexist, prompting audiences to ponder deeply the cultural implications of such harmonious dichotomies. Its ethereal soundscape reflects the persistent nature of human creativity amidst uncertainty.

In Beyond The Horizon, Murakami continues to explore ephemeral themes through visually striking, transforming bubbles that symbolize the ever-changing nature of existence. This captivating display further reinforces the engagement with interactivity, sparking curiosity about the dynamic interplay between art and technology.

Kia’s Vision for Sustainable Creativity

Kia's commitment to sustainability extends beyond automotive innovation; it advocates for art and environmental consciousness through initiatives that inspire budding designers and potential consumers. Having participated in Milan Design Week annually since 2023, Kia continues to support creative avenues for artists worldwide to express their ideas through the lens of the Opposites United philosophy.

The exhibition offers immersive experiences that encourage exploration and interaction, appealing not only to art enthusiasts but anyone intrigued by global creativity's transformative power. Join in at Museo della Permanente from April 7-13, 2025, to witness firsthand how Kia Design and its artistic partners redefine collaboration and expression.

Kia Corporation consistently aims to inspire consumers through cutting-edge automotive innovations and a broader commitment to social responsibility, encapsulated in their brand motto: 'Movement that inspires.' For more information about the event or Kia's initiatives, visit Kia Global Media Center.