Moët & Chandon Celebrates F1 Japanese Grand Prix in 2026 with Exclusive Promotions

Moët & Chandon's Official F1 Celebration in Japan

As the official champagne partner of Formula 1, Moët & Chandon is set to celebrate the 2026 F1 Japanese Grand Prix through exciting promotions in the Suzuka and Nagoya regions. From March 20 to March 29, these limited-time events will offer attendees a unique chance to experience the thrill of F1 racing and its exhilarating celebratory traditions.

Exclusive Promotions during the Grand Prix

During this exclusive promotion, visitors will have the opportunity to enjoy Moët & Chandon champagne at designated restaurants and venues across the area. Notably, the “Moët & Chandon Customized Box - Suzuka GP 2026 Design” will be available for purchase, offering a unique souvenir for fans. Additionally, guests can take part in a campaign where they will receive a limited edition original pin badge commemorating the event.

The History of Champagne Celebrations in F1

Moët & Chandon has been the official champagne of Formula 1 since 2025, marking the beginning of a new ten-year partnership. During the podium ceremonies, winning drivers are presented with a special Jeroboam bottle (3000ml) of Moët & Chandon, leading to the iconic champagne spray celebrations that symbolize victory in motorsport. This tradition, which captures the spirit of celebration and shared joy, has become an integral part of the F1 experience.

The history of Moët & Chandon in motorsports dates back to 1936, when Tazio Nuvolari celebrated his victory at the Vanderbilt Cup with a Jeroboam of Moët & Chandon. This marked the iconic beginning of champagne celebrations in motorsport. In 1967, Dan Gurney famously sprayed champagne over the crowd at the 24 Hours of Le Mans, cementing the tradition of the champagne fight that continues to this day in F1 events.

Featured Venues for the Promotion

SUZUKA CIRCUIT HOTEL

Adjacent to the Suzuka Circuit, the official hotel will feature the “Moët & Chandon Imperial” champagne available at the Circuit Dining. A photo spot designed to resemble the podium where winning drivers celebrate will allow guests to recreate the thrilling moment of victory.

- Address: 7992 Inaomachi, Suzuka City, Mie Prefecture
- Official Website

ANA Crowne Plaza Hotel Grand Court Nagoya

Located in Kanayama, a vibrant district of Nagoya, this high-rise hotel will set up a “Mini Moët Bar” in the lobby. Guests can enjoy Moët & Chandon champagne by the glass while taking in a panoramic view of Nagoya. Additionally, a photo spot mirroring the podium design will be available.

- Address: 1-1 Kanayamachi, Nagoya City, Aichi Prefecture
- Official Website

JR Nagoya Takashimaya WINE MAISON

This wine shop located directly at Nagoya Station will launch the “2026 Suzuka Grand Prix Commemorative Gift Box” during the promotional period. Customers purchasing select items between March 20-22 or March 27-29 will receive a limited-edition pin badge as a gift.

- Address: 1-1-4 Meieki, Nakamura Ward, Nagoya City, Aichi Prefecture
- Official Website

AEON Suzuka Store

As the closest store to Suzuka Circuit, AEON will offer exclusive Moët & Chandon products during the promotional event. Customers will receive a commemorative pin badge during the event days based on their purchase amounts.

- Address: 4-1-2 Shōno-Hayama, Suzuka City, Mie Prefecture
- Official Website

Exclusive Pin Badge

The promotional pin badge features motifs from motorsport, including flags and podium designs, along with Moët & Chandon bottle imagery. The badge bears a unique stamp commemorating the Suzuka Grand Prix on March 29, 2026.

About Formula 1

Formula 1® (F1) is one of the most prestigious motorsport championships globally, with roots dating back to its inaugural season in 1950. It features a series of 23 races held in various locations around the world, garnering millions of passionate fans each year. The sport celebrated its 75th anniversary in 2025.

About Moët & Chandon

Moët & Chandon has been a cherished name in champagne since its founding in 1743. Known for its role in celebrations and unforgettable moments, the maison has a rich history intertwined with royalty. Moët & Chandon's flagship champagne, “Moët Imperial,” is a tribute to Napoleon Bonaparte, reflecting the brand's continued commitment to quality and excellence over centuries. The maison celebrates biodiversity and sustainability through its program, “Natura Nostra,” while also engaging in charitable efforts through “Toast for a Cause.” With a wide range of offerings from the iconic Moët Imperial to rare vintages and refreshing Ice Impérial, Moët & Chandon captivates champagne lovers across the globe.