TCL EU Unveils Sporting Ambassadors for Winter Olympics 2026

In a remarkable showcase of sports and innovation, TCL, a globally recognized leader in consumer electronics and an official worldwide Olympic partner, has announced its Team TCL EU for the Milano Cortina 2026 Winter Olympics. This initiative marks an essential step in upholding a long-term partnership formed with the International Olympic Committee in February 2025, aligning TCL's vision of 'Inspire Greatness' with the spirit of the Olympics.

The Team TCL EU features some of Europe’s most celebrated winter sports athletes, including alpine skiers Alex Vinatzer and Christof Innerhofer from Italy, Olympic gold medalist Clément Noël in slalom from France, cross-country champions Frida Karlsson, Ebba Andersson, and Jonna Sundling from Sweden, along with Dutch speed skating star Joy Beune. Together, they epitomize the synergy between Olympic spirit and TCL's commitment to innovation.

TCL’s partnership with these elite athletes aims to create a strong connection with fans leading up to the Winter Olympics, consolidating not just a brand but a movement inspiring athletes and supporters alike to push boundaries. Each ambassador expresses how their journey aligns with TCL’s goal of transcending limits, embracing excellence, and motivating the next generation to pursue their dreams. For instance, Joy Beune emphasizes the importance of technology in sports performance, while alpine skier Clément Noël reflects on how concentration and passion drive success.

Moreover, the Team TCL initiative is not only about sports; it also mirrors TCL's growing prowess in the consumer electronics market. In the first half of 2025, TCL solidified its position as the world's number one in mini-LED televisions with an impressive increase in shipments by 176%. Additionally, TCL's innovative home appliances are redefining modern living, notably featuring the TCL Fresh Air AC, which was ranked as the top seller globally, allowing consumers to live smarter and healthier.

As the athletes gear up for Milano Cortina 2026, they will participate in various brand activations, digital storytelling, and social media campaigns. Their experiences of determination and success will serve as a testament to how technology and sports can continuously inspire fans across Europe. Through these narratives, TCL aims to amplify the message of resilience and achievement, making the lead-up to the Winter Olympics an engaging experience for all.

In conclusion, the introduction of Team TCL EU marks a new chapter in linking the dynamic world of sports with cutting-edge technology. By marrying Olympic glory with unprecedented innovation, TCL not only elevates the athletes it represents but sets a new standard for engagement and aspiration in the world of sports and beyond. This initiative reaffirms TCL’s mission to stimulate greatness and create lasting connections, inspiring enthusiasts and athletes alike as they venture towards the 2026 Winter Olympics.