#USA #Austin #Delta Air Lines #Spiro #Brand Innovators

Spiro and Delta Air Lines at Brand Innovators Summit

On March 8, 2025, during the renowned SXSW event in Austin, Spiro® will host a pivotal panel titled "Exploring the Experiential Channel" featuring Delta Air Lines. This event represents a crucial opportunity for marketing leaders to delve into connecting brands with customers through the power of experiential marketing.

Julie Haferkamp, Senior Vice President of Sales at Spiro Brand Activation Events, alongside Natalie Lennox, General Manager of Experience Strategy at Delta Air Lines, will offer valuable insights into the creation of customer-centered experiences that not only foster loyalty but also drive business performance. Haferkamp emphasized the growing need for marketing leaders to do more with less, highlighting that experiential channels can effectively make an impact that transcends a single activation.

The discussion will be underpinned by Spiro's latest article, MORE WEIRD, MORE WOW, which outlines how marketing professionals can maximize their return on investment from creatively driven experiential efforts during festivals like SXSW. This article serves as an essential guide to turning temporary activations into sustained marketing value.

The Brand Innovators Summits not only gather marketing executives and thought leaders but also focus on the rapidly evolving marketing landscape. Topics surrounding innovation, storytelling, and strategic brand engagement are crucial for brands aiming to stay competitive in an increasingly challenging marketplace.

About Spiro

Spiro is a leading global experiential agency dedicated to fostering strong connections between brands and their customers through innovative experience-driven strategies. They partner with some of the world’s most recognized brands, aligning engagement drivers and brand objectives to design captivating events and experiences that deliver real value from their clients’ experiential investments.

Utilizing a proprietary system known as Experiential Intelligence—essentially their channel of science of attraction—Spiro understands customer motivators, designs strategies around these behaviors, and positions brands as unswerving leaders in their most significant audiences' hearts and minds.

Experience Brand Gravity, the unique bond Spiro creates between brands and customers. For more information, please visit ThisIsSpiro.com.

For media inquiries, contact:
Sara Ahuja
sara.ahuja@example.com