#Japan #Tokyo #SEGA #Virtua Fighter #SEGAWAY

Introducing SEGAWAY

On September 15, 2026, SEGA, headquartered in Shinagawa, Tokyo, announced the launch of their new owned media platform: SEGAWAY. This initiative embodies SEGA's commitment to their corporate mission of "Empower the Gamers," providing a glimpse into the path SEGA has traveled and the entertainment culture it continues to forge.

A New Era in Entertainment Culture

Once considered a niche in the entertainment landscape, gaming has evolved to become the heart of global entertainment, supporting diverse cultures worldwide. SEGA has been at the forefront of this evolution, consistently innovating to create groundbreaking experiences. By overcoming challenges with the philosophy that "creativity is life," SEGA aims to amaze and entertain audiences. This spirit is central to what defines the SEGA way.

With SEGAWAY, the team is determined to share the genuine culture crafted by SEGA through the lens of the creators who strive to evoke excitement in their work, and via the employees who aim to delight users. The platform will delve into the intricacies of game development, art, visual production, sound design, and more.

Launch Content

To complement its launch, SEGAWAY features an original content piece titled "Empower the Gamers: The Spirit Passed Down from Virtua Fighter to VIRTUA FIGHTER CROSSROADS." This content showcases an event featuring prominent figures including Jensen Huang, CEO of NVIDIA, Haruki Satomi, SEGA's President & CEO, and Akira Nishiyama, as well as Yu Suzuki, the legendary creator of Virtua Fighter. The launch includes special interview footage where Nishiyama and Suzuki reflect on their experiences, providing invaluable insights into game creation.

In addition to this, SEGAWAY will regularly publish event reports and other original content to keep its audience engaged. New material will continue to be produced and shared, ensuring the platform remains fresh and relevant.

Upcoming Content and Future Prospects

Looking ahead, SEGAWAY is set to feature exclusive content about the upcoming release of RGG Studio's latest title, STRANGER THAN HEAVEN, out on January 15, 2027. Users can also look forward to the SEGA TECH BLOG, which offers insights into SEGA's latest game development technologies, as well as various creator interviews that encapsulate SEGA's distinctive essence.

Initially, this content will be available in Japanese, with plans for future English-language offerings to reach a global audience.

For more details about SEGAWAY, visit the official SEGAWAY site.

About SEGA

SEGA is a company that specializes in planning, development, sales, and operations of games for home consoles, PCs, and smart devices, in addition to developing arcade game machines. Games created at both domestic and international studios are delivered worldwide through a robust global network. SEGA also leverages its expertise from gaming to offer an array of digital services and character merchandise, while promoting a transmedia strategy aimed at delivering thrilling new experiences to users across diverse media.

For more information, check out SEGA's company page and their recruitment page.