New American Funding Launches Inspirational Campaign for First-Time Homebuyers

New American Funding's Bold Campaign

New American Funding (NAF) is taking the housing market by storm with its newly launched campaign titled 'Hell Yeah You're Buying a Home.' This energetic initiative is crafted to empower a new wave of first-time homebuyers, celebrating the journey towards homeownership as a significant milestone filled with emotion and achievement. The campaign emphasizes the determination, effort, and passion it requires to turn dreams of homeownership into reality.

In collaboration with the award-winning agency Preacher and Finnish director Nalle Sjöblad from Spark Riot, this campaign transitions the narrative from uncertainty to confidence. It captures the pivotal moment for potential buyers, shifting from 'Can I do this?' to the empowering declaration, 'Hell yeah, I am doing this!'. The campaign brilliantly integrates genuine storytelling with powerful messaging, focusing on NAF's role as a dedicated partner in this life-altering journey.

Andrew Strickman, NAF's chief marketing officer, expressed the essence of the campaign: "Buying your first home is a massive milestone financially, emotionally, and culturally. This campaign isn't about rates and approvals. It's about acknowledging that moment of triumph when all your research, sacrifice, and hope come together, and NAF is proud to facilitate that moment for every homebuyer."

The heart of the campaign includes a series of short films showcasing the excitement and joy of homebuyers who have received news that their offers have been accepted and their mortgages approved. It portrays relatable experiences and humorous dialogues that reflect genuine moments of celebration, as these new homeowners begin to envision their lives in their new spaces.

In a housing market that can often feel daunting and complex, New American Funding focuses on empowerment. The messaging serves as a reminder to buyers that they are well-equipped and supported throughout the entire process. "The 'Hell Yeah' moment is something every homeowner remembers—the exact instant it becomes real," remarked Kevin Thomson, vice president and executive creative director at NAF. "We captured the energy, exhilaration, and pride that accompany this journey, infused with NAF's unique persona as a champion for everyday buyers."

This campaign is now live across various platforms, including social media, streaming services, and digital ads, inviting potential homebuyers to join the movement and celebrate their journey. For more information and to view the illuminating marketing materials of the campaign, interested individuals are encouraged to visit NAF's YouTube channel.

About New American Funding

New American Funding operates as an independent mortgage lender, boasting a servicing portfolio of over 278,000 satisfied customers with a combined value of $72 billion across 282 locations nationwide. Recently, it earned recognition on the Fortune 100 Best Companies to Work For list in 2025, as well as being named one of America's Greatest Workplaces for Women by Newsweek the same year. The company invests heavily in state-of-the-art career training and offers innovative technologies designed to streamline the mortgage process for its Loan Officers.

About Preacher

Based in Austin, Texas, Preacher is a full-service creative agency with additional offices in Amsterdam. They strive to promote brands they believe in, including notable names like GMC, Topo Chico, and ESPN.

About Spark Riot

Spark Riot is a female-founded, creatively-driven production studio specializing in culturally resonant storytelling across various media formats. With a mission grounded in creative integrity and social impact, Spark Riot collaborates with a global network of directors and partners, producing award-winning work.

For those aspiring to navigate the homebuying journey, New American Funding's visionary approach stands as a beacon of support and encouragement.