CHiQ Partners with Olympic Skier Andreas Wellinger to Shine at FIS Ski Jumping World Cup
The FIS Ski Jumping World Cup has recently kicked off in Titisee-Neustadt, Germany, and it presented an exciting opportunity as CHiQ, a prominent smart appliance brand globally, partnered with Olympic champion Andreas Wellinger. This collaboration speaks volumes, merging elegance and innovation to create a memorable presence on the ski slopes. With Wellinger as its brand ambassador, CHiQ aims not only to enhance visibility but also to connect with a younger audience through the exhilarating medium of winter sports.
At the heart of CHiQ’s partnership with the FIS Ski Jumping World Cup lies the philosophy of the brand—“Smart with Style.” This was first showcased at the IFA trade fair in September when Wellinger officially represented CHiQ, marking the brand's late entry into the world of winter sports. As part of this sponsorship, CHiQ has increased its brand visibility with eye-catching banners and immersive experiences on the slopes, drawing in numerous fans of winter sports.
One of the key highlights of this partnership is the release of a promotional video featuring Wellinger, capturing the thrills of snow and ice sports while effectively resonating with enthusiasts across the globe. This is an influential marketing strategy that showcases CHiQ's global allure and vibrant reputation, much needed as the brand expands its footprint in the European market.
Additionally, in alignment with its strategic marketing initiatives, CHiQ has recently introduced its M9 QLED TV series in Europe, featuring 4K models with an impressive 120 Hz refresh rate and motion compensation for sharp and fluid visuals. The lineup includes multifunctional refrigerators with electronic temperature controls and innovative laundry experiences through its ColorLuxe washing machine, equipped with smart controls. These cutting-edge products are designed with consumers' needs in mind, providing seamless integration of technology into their everyday lives.
After a successful Black Friday, with CHiQ TVs and refrigerators ranking among the top-selling products on major platforms such as Amazon, it's clear that the brand is making significant strides in establishing a strong foothold in the European market—a testament to stiff competition and yet an admirable achievement.
The journey of CHiQ's parent company, Changhong, continues to evolve as it transitions from merely exporting products to forming strategic global synergies that encompass product diversification, technology advancement, and talent acquisition. By sponsoring this world-class ski jumping event, CHiQ is not just entering the sports marketing arena; it’s strategically captivating younger demographics eager for a brand that aligns with their lifestyle and values.
This winter, Changhong is reviving winter sports enthusiasm among Chinese consumers by partnering with FIS events, adding to the global charm of CHiQ. As it leverages the FIS Ski Jumping World Cup's international platform, the brand aims to project an image that is both modern and globally appealing while fostering a deeper connection with a younger audience.
Looking ahead, CHiQ is poised to expand its sports marketing efforts worldwide, harnessing innovative technologies and sophisticated designs to create smarter appliances that enhance everyday life. By collaborating with consumers globally, CHiQ endeavors to chase dreams and pave the way for a brighter future that resonates with style and substance.
At the heart of CHiQ’s partnership with the FIS Ski Jumping World Cup lies the philosophy of the brand—“Smart with Style.” This was first showcased at the IFA trade fair in September when Wellinger officially represented CHiQ, marking the brand's late entry into the world of winter sports. As part of this sponsorship, CHiQ has increased its brand visibility with eye-catching banners and immersive experiences on the slopes, drawing in numerous fans of winter sports.
One of the key highlights of this partnership is the release of a promotional video featuring Wellinger, capturing the thrills of snow and ice sports while effectively resonating with enthusiasts across the globe. This is an influential marketing strategy that showcases CHiQ's global allure and vibrant reputation, much needed as the brand expands its footprint in the European market.
Additionally, in alignment with its strategic marketing initiatives, CHiQ has recently introduced its M9 QLED TV series in Europe, featuring 4K models with an impressive 120 Hz refresh rate and motion compensation for sharp and fluid visuals. The lineup includes multifunctional refrigerators with electronic temperature controls and innovative laundry experiences through its ColorLuxe washing machine, equipped with smart controls. These cutting-edge products are designed with consumers' needs in mind, providing seamless integration of technology into their everyday lives.
After a successful Black Friday, with CHiQ TVs and refrigerators ranking among the top-selling products on major platforms such as Amazon, it's clear that the brand is making significant strides in establishing a strong foothold in the European market—a testament to stiff competition and yet an admirable achievement.
The journey of CHiQ's parent company, Changhong, continues to evolve as it transitions from merely exporting products to forming strategic global synergies that encompass product diversification, technology advancement, and talent acquisition. By sponsoring this world-class ski jumping event, CHiQ is not just entering the sports marketing arena; it’s strategically captivating younger demographics eager for a brand that aligns with their lifestyle and values.
This winter, Changhong is reviving winter sports enthusiasm among Chinese consumers by partnering with FIS events, adding to the global charm of CHiQ. As it leverages the FIS Ski Jumping World Cup's international platform, the brand aims to project an image that is both modern and globally appealing while fostering a deeper connection with a younger audience.
Looking ahead, CHiQ is poised to expand its sports marketing efforts worldwide, harnessing innovative technologies and sophisticated designs to create smarter appliances that enhance everyday life. By collaborating with consumers globally, CHiQ endeavors to chase dreams and pave the way for a brighter future that resonates with style and substance.
Topics Entertainment & Media）
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