Supergoop! Welcomes Lauren Weinberg as New Chief Marketing Officer
Supergoop!, the renowned skincare brand famous for promoting daily sun protection, has made a significant announcement that will likely influence its future marketing strategies. The company has appointed Lauren Weinberg as its new Chief Marketing Officer, effective from February 2, 2026. This strategic hiring comes at a pivotal time as the brand aims to enhance its outreach and make sun protection a staple in consumers' daily routines.
Lauren Weinberg steps into this role with a wealth of experience, having executed transformative marketing strategies for numerous leading technology and consumer-focused companies over the last two decades. Her most recent position was as Chief Marketing Officer for Peloton, where she successfully guided the company through a crucial transition while launching impactful global marketing initiatives. Prior to that, she was the Chief Marketing and Communications Officer at Square, significantly contributing to the company’s international growth and supporting key acquisitions.
In a statement about her new role, Weinberg expressed a personal connection to the Supergoop! brand, acknowledging her long-time loyalty as a user. She emphasized the uniqueness of Supergoop! in making daily SPF usage not just effective, but enjoyable — a significant achievement in a market where sunscreen is often seen as a chore rather than a necessity. She looks forward to building on the strong foundation laid by the company and driving initiatives designed to deepen consumer relationships with the brand.
Melis del Rey, the CEO of Supergoop!, praised Weinberg's appointment, highlighting her balance of creative vision and operational excellence. As the skincare market continues to evolve, particularly in the realm of sun protection, Weinberg's leadership is expected to be instrumental in reinforcing Supergoop!’s brand, enhancing consumer engagement, and driving sustainable demand for sun protection products.
Supergoop! has carved out a niche for itself as an SPF-first skincare brand, dedicated to making sun protection straightforward, effective, and a joyous experience for all. The brand is known for its innovative, high-performance formulas that suit various skin types and lifestyles. Their goal is to redefine the way consumers think about sunscreen, ensuring that it fits seamlessly into daily routines.
The appointment of Lauren Weinberg is not just a strategic move but a reflection of Supergoop!'s commitment to continual growth and innovation in the beauty industry. By investing in leadership that understands both the creative and operational aspects of brand management, Supergoop! is poised to continue leading the charge in sun safety and awareness, setting a precedent for other brands in the sector.
As Supergoop! aims to introduce millions of new customers to the importance of daily sun protection, the strategic insight and marketing prowess that Weinberg brings will undoubtedly play a significant role in that mission. The brand is set to thrive under her leadership, making strides in a category that is increasingly recognized as essential for health and wellness. To learn more about Supergoop! and their range of skincare products, visit their official website at www.supergoop.com.
Lauren Weinberg steps into this role with a wealth of experience, having executed transformative marketing strategies for numerous leading technology and consumer-focused companies over the last two decades. Her most recent position was as Chief Marketing Officer for Peloton, where she successfully guided the company through a crucial transition while launching impactful global marketing initiatives. Prior to that, she was the Chief Marketing and Communications Officer at Square, significantly contributing to the company’s international growth and supporting key acquisitions.
In a statement about her new role, Weinberg expressed a personal connection to the Supergoop! brand, acknowledging her long-time loyalty as a user. She emphasized the uniqueness of Supergoop! in making daily SPF usage not just effective, but enjoyable — a significant achievement in a market where sunscreen is often seen as a chore rather than a necessity. She looks forward to building on the strong foundation laid by the company and driving initiatives designed to deepen consumer relationships with the brand.
Melis del Rey, the CEO of Supergoop!, praised Weinberg's appointment, highlighting her balance of creative vision and operational excellence. As the skincare market continues to evolve, particularly in the realm of sun protection, Weinberg's leadership is expected to be instrumental in reinforcing Supergoop!’s brand, enhancing consumer engagement, and driving sustainable demand for sun protection products.
Supergoop! has carved out a niche for itself as an SPF-first skincare brand, dedicated to making sun protection straightforward, effective, and a joyous experience for all. The brand is known for its innovative, high-performance formulas that suit various skin types and lifestyles. Their goal is to redefine the way consumers think about sunscreen, ensuring that it fits seamlessly into daily routines.
The appointment of Lauren Weinberg is not just a strategic move but a reflection of Supergoop!'s commitment to continual growth and innovation in the beauty industry. By investing in leadership that understands both the creative and operational aspects of brand management, Supergoop! is poised to continue leading the charge in sun safety and awareness, setting a precedent for other brands in the sector.
As Supergoop! aims to introduce millions of new customers to the importance of daily sun protection, the strategic insight and marketing prowess that Weinberg brings will undoubtedly play a significant role in that mission. The brand is set to thrive under her leadership, making strides in a category that is increasingly recognized as essential for health and wellness. To learn more about Supergoop! and their range of skincare products, visit their official website at www.supergoop.com.
Topics Consumer Products & Retail）
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