#USA #Dove #Hoboken #Grammy Awards #Hot Like Us

Dove's New Campaign: 'Hot Like Us'

During the 2026 Grammy Awards, Dove unveiled its vibrant 'Hot Like Us' campaign, showcasing the recently reformulated Alcohol-Free Whole Body Deo Spray. This initiative taps into the energetic allure of mid-2000s music while emphasizing skin-friendly moisture and effective odor protection. Embodied by a fresh remix of The Pussycat Dolls' hit, 'Don't Cha', this campaign revolves around enabling women to embrace their beauty in all its forms, without discomfort or irritation.

The Essence of the Campaign

At the heart of Dove's mission is the desire to foster a positive relationship with beauty, rooted in confidence and inclusivity. This was epitomized during the Grammy event, where the high-energy campaign engaged audiences with its catchy tune designed to celebrate body confidence and self-care. Divya Raghavan, Senior Brand Director at Dove, shared, "We took alcohol out and packed in nourishing serum for all-over skin care without the sting or burn. Our creative answer, the 'Hot Like Us' campaign, brings that evolution to life."

Musical Collaborations

The campaign's catchy tune is a collaboration with Molly Grace, a Nashville-based singer-songwriter who performed the remixed track. Her lyrics echo themes of friendship and confidence, inviting listeners to immerse themselves in the joy of self-expression and empowerment. The slogan, "Don't cha wish your girlfriends felt hot like us?", resonates with the community Dove aims to inspire.

Innovative Product Features

Dove's newly reformulated Whole Body Deo Spray offers:

• - 72-hour odor control without irritation caused by alcohol
• - 35% nourishing serum, enhancing skin smoothness and comfort
• - Alcohol- and aluminum-free formula, suitable for sensitive skin
• - Rigorous dermatologist and gynecologist testing ensuring the product is gentle and effective for overall use

Specifically designed for use on various body areas, including underarms and freshly shaved skin, this deodorant merges deep nourishment with long-lasting freshness. The product comes in a variety of inviting fragrances like Coconut Vanilla, Berry Blush, and Lavender Bloom.

The Campaign's Future

With this campaign, Dove continues expanding its music-led creativity initiated with last year's 'Let Your Body Body' series. This installment amplifies the message that self-expression through music can enhance body positivity and community spirit. Dove's commitment to celebrate women through diverse, relatable, and uplifting messaging has defined its brand ethos since its inception.

Dove is actively engaging fans through its 'Hot Seats' platform, offering accessibility to exclusive music moments that fans might otherwise miss, thus fostering a deeper connection with its supporters.

About Dove

With a history dating back to 1957, Dove has established itself as a leading brand in championing real beauty, focusing on authenticity and positivity. Committed to promoting diverse representations of beauty, Dove interactively cultivates skin care products that cater to all demographics. It emphasizes building body confidence and self-esteem, aiming to educate millions through projects like the Dove Self-Esteem Project.

Dove pretends that beauty is universally accessible and emphasizes the importance of real beauty in advertising and communal interactions. By continually engaging creative talents, Dove promotes its message of empowerment through innovative partnerships, redefining the beauty landscape one campaign at a time.

With the launch of the Dove Alcohol-Free Whole Body Deo Spray, the brand marks another pivotal step in redefining personal care while celebrating individuality through cherished music moments.