Brightstar Lottery Unveils Next-Gen Solutions at NASPL 2026 Conference in Orlando

Brightstar Lottery Unveils Innovative Solutions at NASPL 2026

Brightstar Lottery PLC, a key player in the lottery industry, is set to showcase its comprehensive range of innovative lottery solutions during the North American Association of State and Provincial Lotteries (NASPL) 2026 annual conference. The event runs from September 21 to 24 in Orlando, Florida, and promises to be a pivotal gathering for lottery leaders across North America.

During this conference, Brightstar will present an array of lottery solutions that focus on improving retail performance, enhancing player experience, and employing intelligent operational methods. Marco Tasso, Brightstar's Executive Vice President and Chief Operating Officer for Global Lottery, expressed enthusiasm over connecting with industry leaders to showcase how Brightstar's innovations are crafted to meet the evolving demands of lotteries. As the landscape of lottery operations faces rapid technological advancements and new competitive challenges, Brightstar is committed to delivering superior technology and insights to facilitate growth and ensure sustainable results.

Engaging Innovations on Display

Brightstar's booth will feature several groundbreaking products and services aimed at enriching player engagement and simplifying retail operations. Highlights of the display include:

1. Omnichannel Game Offerings

Brightstar will highlight its expanding portfolio of gaming content, designed for both retail and digital channels. Iconic brands such as Wheel of Fortune, Ghostbusters™, and Rubik's™ will be showcased in omnichannel formats to provide varied gaming experiences. Digital engagement solutions also include partnerships with media outlets like iHeartRadio, enhancing player interactions.

2. Retail Efficiency Solutions

Innovations designed to streamline operations for retailers will be prominently featured, including the Retailer Lens device which scans tickets and barcodes, making transactions smoother. Brightstar's advanced lottery terminals, such as Retailer Pro S2, are aimed at enhancing retailer efficiency and overall player experience.

3. Leveraging AI and Analytics

Brightstar will demonstrate how artificial intelligence and advanced analytics can bolster operational efficiency and deepen player engagement. The Agentic Reporting Assistant will be presented as a tool for effective data interaction while the Game Planner utilizes AI to facilitate game planning and forecasting.

4. Enhanced Connectivity

The elevation of player experience through retail and digital channels will be a key focus, with solutions like the GameFlex 48 vending machine and connected play technologies that promote mobile game discovery and self-service options for players.