iQIYI Partners with CGModel.com to Transform Digital Asset Commercialization in Entertainment Industry

iQIYI Partners with CGModel.com for Digital Innovation

In a groundbreaking move, iQIYI, China’s premier online entertainment platform, has taken a significant stride towards revolutionizing the digital asset landscape by partnering with CGModel.com, a leading 3D digital asset trading platform. This collaboration is set to exclusively license and commercialize an array of premium 3D digital asset packs aimed at boosting the efficiency of content production within China's dynamic entertainment sector.

Enhancing Collaboration in the Content Industry

Yuning Liu, Vice President of iQIYI and General Manager of the Production Management Center, expressed the company's vision for this partnership, stating, "By opening access to iQIYI's proprietary digital assets, we aim to foster deeper collaboration with professionals across the content industry." This initiative will redefine how digital assets are used in various mediums, promoting a new era of efficiency in production workflows.

The digital asset packs include rich resources, such as the remarkable "Tang Dynasty Architecture - Luoyang City" collection, which boasts over 40 intricately designed palace-themed models. These models not only celebrate the architectural grandeur of the Tang Dynasty but are also optimized for diverse content creation scenarios encompassing film, television, gaming, virtual production, and virtual reality.

As the demand for high-fidelity, photorealistic digital assets surges, iQIYI is committed to implementing innovative solutions. The company plans to release additional premium digital assets in the forthcoming months, thereby expanding its offerings to satisfy the growing market needs.

Streamlining Production Efficiency

The rise of virtual production technologies has positioned demand for reusable digital assets at an all-time high. iQIYI has proactively led the initiative in investing and scaling virtual production methods. By establishing processes for reusing digital assets across multiple commercial scenarios, the company aims to significantly reduce production costs and enhance overall efficiency.

The iQIYI Digital Asset Library serves as a pivotal component of this strategy, curating premium assets created through traditional 3D techniques while also integrating advanced technologies such as AI and 3D scanning. The library currently features over 10,000 high-quality digital assets, a testament to iQIYI's commitment to innovation.

Leveraging Digital Assets for Original Productions

As iQIYI shares its expansive asset library with industry professionals, the effectiveness of these resources has already been demonstrated through its own critically acclaimed productions. Noteworthy examples include the upcoming adaptation titled "Southern Anecdote" and the innovative setting from the popular drama "Fangs of Fortune." Using the Digital Asset Library, production cycles for these projects have been significantly shortened.

Furthermore, the company has transformed standout settings, such as the "observatory" scene from "Fangs of Fortune," into immersive experiences for Apple Vision Pro users. This utilization of digital assets not only enhances viewer engagement but also streamlines the creative process for filmmakers and game developers alike.

Conclusion

Through strategic partnerships and innovative asset management, iQIYI is championing a new era of digital asset commercialization within the entertainment landscape. As the company continues to expand its Digital Asset Library and collaborate with industry leaders like CGModel.com, it is poised to redefine production efficiencies and foster groundbreaking content experiences in the years to come. The next chapter in the digital asset revolution in entertainment has indeed begun, setting the stage for enhanced storytelling and creativity across multiple platforms.