Experience a Unique Fusion of Music and Gourmet Beef at the 2025 CHAGU CHAGU ROCK FESTIVAL

A Feast for the Senses: CHAGU CHAGU ROCK FESTIVAL 2025

The excitement is building for the CHAGU CHAGU ROCK FESTIVAL 2025, set to take place over the weekend of June 7-8, 2025, in the picturesque Takizawa City, Iwate Prefecture, Japan. This outdoor music festival aims to create memorable moments that resonate with the energy of youth and the rich culture surrounding it.

CHAGU CHAGU Festival

What to Expect

The festival will be held at the Tsugawa Mirai Kan Apio, an open-air venue designed to enhance the connection between nature and music. With the majestic Iwate Mountain in the background, festival-goers can expect a vibrant atmosphere filled with compelling performances from various artists, embodying the spirit of the beloved Chagu Chagu Umako festival.

In addition to the exhilarating lineup of music, Matsusaka Gyuhorumon, a high-end yakiniku restaurant based in Ikebukuro, Tokyo, will make its debut at this festival. Renowned for procuring Matsusaka beef—one of Japan's most luxurious beef varieties—directly from farms, they will be offering exclusive festival dishes that highlight the rich flavors of this premium ingredient.

Exclusive Menu Highlights

1. Matsusaka Gyuhorumon Yakisoba (¥1,200)
- A gourmet twist on a classic festival dish, this yakisoba features Matsusaka beef intestines, sautéed with homemade salt sauce for a light yet savory experience.

2. Matsusaka Beef Skewers (¥1,500)
- Tender cuts of carefully selected Matsusaka beef, grilled on skewers, perfect for enjoying while soaking in the vibrant sounds of the festival.

3. Matsusaka Pork Frankfurters (¥1,200)
- Succulent franks made from carefully bred Matsusaka pork, celebrated for its beautiful rosy flesh and melt-in-your-mouth texture. A delightful bite!

A Unique Gastronomic Experience

This collaboration between music and culinary arts aims to elevate the festival experience. With an emphasis on local ingredients and prepared on site, attendees can savor the unparalleled quality of Matsusaka beef while enjoying captivating musical performances.

Founded by Demic Co., Ltd., Matsusaka Gyuhorumon takes pride in its high-quality offerings, including naturally-raised Matsusaka beef. With distinguishable characteristics and authenticity that comes from exclusive whole cow purchases, the restaurant ensures that each dish reflects the beauty of Japanese culinary heritage.

Practical Information

- Festival Name: CHAGU CHAGU ROCK FESTIVAL 2025
- Dates: June 7 (Sat) - June 8 (Sun), 2025
- Location: Tsugawa Mirai Kan Apio, Iwate Industrial Cultural Center

For more information, check the official websites:

Whether you are a foodie or a music lover, the CHAGU CHAGU ROCK FESTIVAL 2025 promises an unforgettable experience intertwined with the essence of Iwate's natural beauty and culture. Secure your spot and enjoy a weekend filled with food, music, and memories that will last a lifetime.