The Haunting Experience of 'Senritsu Meikyu: Mai' at Tokyo Tower
From July 19 to August 31, 2025, the famous horror VR attraction, 'Senritsu Meikyu: Mai,' will be held at the Tower Hall B, located in the underground of Tokyo Tower. Developed by the company ABAL, this new attraction builds upon the legacy of Japan’s infamous haunted house at Fuji-Q Highland. From its inception in 2003, the original 'Senritsu Meikyu' has captivated over 5.3 million visitors with its hair-raising narrative and immersive experience.
The Story Behind 'Senritsu Meikyu: Mai'
The narrative of 'Senritsu Meikyu: Mai' spins off from the spine-chilling tales of the original haunted house, adding a unique twist with a completely original story set within an elaborate virtual labyrinth spanning eight floors and a full kilometer in length. This attraction promises to elevate the horror experience using augmented reality (XR) technology, enabling guests to explore a world that blurs the line between reality and digital illusion.
Using an innovative XR platform called Scape®, developed by ABAL, guests will be able to navigate through a virtual realm enhanced beyond the limitations of physical space, searching for clues and encountering unforeseen terrors along the way. Each visit will offer a distinct experience, as the technology allows for an immersive environment where users can physically move through the area while interacting with virtual elements that advance the story.
Unveiling the Mystery
The unfolding narrative begins in the spring of 2025, when staff involved in setting up the VR experience at Tokyo Tower mysteriously go missing. While local authorities struggle to find any leads, a pair of virtual reality goggles, accidentally reactivated, transports users directly into the feared dimensions of 'Senritsu Meikyu.' As the disappearance unfolds into a tale of supernatural disturbances, a medium arrives at the tower, claiming that the horrors lurking within the infamous maze are only beginning to spread. She, too, becomes part of the enigma when she vanishes without a trace, prompting the police to enlist the help of the remarkable 'Kaitai Taisaku Kiko,' a private agency known for investigating the unexplainable. Their expertise is sought to uncover the truth behind 'Senritsu Meikyu: Mai,' leading guests into the labyrinth’s chilling depths.
An Unmatched Horror Experience
The heart-pounding thrills of 'Senritsu Meikyu: Mai' go beyond just the storyline. The attraction harnesses ABAL's patented space-expansion technology to create a mind-boggling labyrinth where guests can share their frightful adventures with companions or even strangers, as up to 50 participants can simultaneously join in as avatars. The Phantom-like experience presents endless corridors, eerie hospital environments, and a profound sense of dread that is impossible to replicate in the real world.
Special Features
Attendees are welcome to capture memories within the XR environment, utilizing personal avatars for selfies and social media posts, adding a layer of personal interaction to the horror experience. This capability makes it easy to share one's fear and excitement across social platforms.
Important Event Details
- - Dates: July 19 - August 31, 2025
- - Hours: 11:00 AM - 8:00 PM (Last entry at 7:15 PM)
- - Location: Tokyo Tower, Foot Town, Underground 1st floor, Tower Hall B
- - Tickets: Available for purchase on the official website.
Only ticket holders will be admitted to the attraction, but merchandise purchases do not require entrance fees.
- - Languages: Available in both Japanese and English
- - Experience Duration: Approximately 30 minutes
Merchandise and Special Offers
Visitors can purchase exclusive merchandise during the event, including:
- - Mini Stickers for Protection: 500 yen each
- - Kaitai Taisaku Kiko T-shirts: 3,800 yen with a special avatar receive as a bonus.
- - Wristbands: 3,000 yen
- - Tote Bags: 1,900 yen
- - Acrylic Keychains: 700 yen
Notably, purchasing specific merchandise like the Mini Stickers may offer unique experiences within the attraction without the presence of phantoms.
ABAL Company Overview
Established in Tokyo, ABAL has a dozen of related patents that enhance both physical and virtual experiences. Their technologies are designed to create expansive virtual spaces that immerse users, even allowing numerous participants to enjoy this incredible horror journey simultaneously.
For further details, inquiries can be directed to ABAL at [contact information].
Prepare yourself — the entrance to this terrifying labyrinth is already open, and you won't want to miss this thrilling, limited-time event!