#United States #Kansas City #Animal Health #Overland Park #Ceres Tag

Ceres Tag Establishes North American Headquarters in Kansas City

Ceres Tag, a groundbreaking Australian company known for its direct-to-satellite technology in animal monitoring, has appointed Kansas City as the site for its first North American headquarters. The announcement was made by the KC Animal Health Corridor, affiliated with the Kansas City Area Development Council, highlighting the city’s exceptional resources in the animal health industry.

Established in Overland Park, Kansas, Ceres Tag is renowned for developing innovative, solar-powered sensors that attach to the ears of livestock. These smart devices communicate directly with satellites, providing farmers, ranchers, and wildlife managers with critical data that helps improve tracking and management practices. Ceres Tag’s offerings empower users to achieve higher productivity levels while ensuring better animal welfare and conservation efforts.

The Vision Behind Ceres Tag

David Smith, the founder and CEO of Ceres Tag, stated, "The Kansas City region was the clear choice for our North American headquarters. This area provides fertile ground for us to expand our operations and deliver our cutting-edge technology to various businesses and conservation organizations across North America."

Ceres Tag's strategic placement in the heart of the Animal Health Corridor, a region housing over 300 animal health companies, reflects its commitment to leveraging the nearby network of experts and resources to foster innovation in the sector. The new office will start with a team of four to six employees, with plans to extend its sales force across the country.

Catering to a New Generation of Professionals

A significant aspect of Ceres Tag’s mission is appealing to the younger generation of animal health professionals—individuals who have grown up in a digital landscape and are increasingly focused on ethical animal care. The technology facilitates unprecedented access to animal performance and health data, assisting ranchers and farmers in addressing the evolving demands of the marketplace.

According to early adopters of the Ceres Tag platform, it provides essential opportunities for enhancing productivity and yields valuable insights to drive informed decision-making. One representative noted, “The innovation allows for improved monitoring of biosecurity, health, welfare, performance, and theft detection.” This digital transformation in animal health management is crucial for addressing contemporary agricultural challenges.

Enhancing the Animal Health Corridor

The KC Animal Health Corridor, representing more than 56% of global animal health, diagnostics, and pet food sales, is unparalleled in its concentration of veterinary and animal care innovations. Kimberly Young, the president of the KC Animal Health Corridor, expressed her enthusiasm about welcoming Ceres Tag: "Our region's global reputation as the heart of animal health innovation significantly influenced Ceres Tag's decision to establish itself here. We are excited to integrate them into our expansive network that fuels collaboration and advances technology in animal health."

The headquarters, located at 6550 Sprint Parkway, Suite 200, Overland Park, KS, is set to become a pivotal point for the development of smarter, tech-based solutions in the animal welfare field.

About Ceres Tag and the Animal Health Corridor

Ceres Tag specializes in state-of-the-art animal monitoring solutions that enhance the efficiency and sustainability of agricultural and conservation practices. In contrast, the KC Animal Health Corridor stands out as the largest hub for animal health assets globally, fostering a collaborative environment between its numerous stakeholders. Together, they mark a significant advancement in the future of animal health technology and responsible livestock management.

For more information on Ceres Tag, visit CeresTag.com. To learn about the innovations happening in the KC Animal Health Corridor, go to kcanimalhealth.thinkkc.com.