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Steer Inc. Enters a Partnership with Kawasaki Brave Thunders

In an exciting development for sports and community engagement, Steer Inc. has officially signed on as the sponsor for the Kawasaki Brave Thunders for the 2026-27 season. Headquartered in Chiyoda, Tokyo, Steer aims to create enthusiastic and vibrant communities through their vision: “Building towns. Creating excitement. Weaving thoughts.” This partnership comes with a commitment to not just provide financial support but to foster deep connections with local communities and enhance the urban landscape.

To mark this momentous occasion, Steer will be hosting a naming game on October 24, 2026, during the home game of Kawasaki Brave Thunders at the Tokyu Dresse Todoroki Arena. The excitement will be palpable as fans gather to support their team against the Sendai 89ERS.

Background of the Partnership: “Excitement Builds the Community”

Steer's philosophy underlines that the essence of building a community lies not only in physical structures but also in the dynamic energy of the people who gather at these venues. The Kawasaki Brave Thunders exemplify this through their initiatives that connect basketball with the local ecosystem, embodying the spirit of community involvement and development.

The planned new arena, set to open in 2030, is poised to become a hub for such activities, and Steer’s commitment aligns perfectly with the club’s vision. Together, they aspire to enhance the new value of Kawasaki, capitalizing on the synergy between people, businesses, and local governments to cultivate a new era of community excitement. This merger of goals is set to propel the local identity into the future, and Steer is proud to play a part in this journey.

Details of the Naming Game

• - Date: October 24, 2026
• - Time: 15:05
• - Venue: Tokyu Dresse Todoroki Arena, located at

1-3 Todoroki, Nakahara-ku, Kawasaki, Kanagawa Prefecture

• - Matchup: Kawasaki Brave Thunders vs. Sendai 89ERS

A Message from Steer’s CEO, Hiroshi Sato

Hiroshi Sato expressed his enthusiasm about the partnership, stating, “We are thrilled to become the official sponsor of Kawasaki Brave Thunders. The parent company, DeNA, is currently promoting the 'Kawasaki Arena-City Project,' aiming for a 2030 arena opening. The concept of creating excitement that radiates throughout the city resonates strongly with us, reinforcing our desire to support this club.

Community development requires more than just one company or facility; it involves the efforts of various stakeholders working together. We will continue to observe and support Kawasaki as it embarks on its next chapter. Through our vision of ‘Building towns. Creating excitement. Weaving thoughts,’ we commit to ongoing challenges.”

About Steer Inc.

- CEO: Hiroshi Sato
- Headquarters: Marunouchi Building, 28th Floor, 2-4-1 Marunouchi, Chiyoda, Tokyo 100-0005
- Branches: Osaka, Nagoya, Fukuoka
- Business Areas: Agent-related ventures, media sector, HR solutions
- Website: Steer Inc.
- Machi-zuku: Machi-zuku
- Contact Us: Contact

This partnership promises to be a catalyst for enthusiasm and development, a hallmark of what communities could achieve when united in spirit and purpose.