Celebrate the First Anniversary of Komugi no Dorei Goto-Fukue
Komugi no Dorei, the innovative bakery concept spearheaded by Takafumi Horie and developed through his online community, known as HIU (Horie Takafumi Innovation University), is finally marking its first year in operation at the Goto-Fukue location in Nagasaki. To express gratitude to customers for their support, the bakery will host a special three-day anniversary campaign from July 25 to July 27, 2025.
Special Anniversary Campaign
During the anniversary celebration, customers who make purchases over JPY 1,000 will have the chance to participate in a raffle event, one that guarantees a gift! As a limited promotion, only the first 50 groups each day will be eligible, so early visits are highly encouraged. This event promises to be a festive occasion for all attendees, marking an important milestone for the bakery and its loyal patrons.
A Journey Back to Roots
Goto-Fukue Island is not just another location—it is where Takafumi Horie found inspiration during a visit, spotting a local bakery with long queues. This experience ignited the concept behind Komugi no Dorei, which has now expanded to over 124 locations across Japan. The Goto-Fukue store, established on July 25, 2024, is a testament to the brand's journey and evolution.
Store Information
- - Store Name: Komugi no Dorei Goto-Fukue
- - Location: 2201-1 Kagozuchi Town, Goto City, Nagasaki Prefecture
- - Phone Number: 080-2399-8818
- - Business Hours: Weekdays 8:00 AM – 3:00 PM / Weekends & Holidays 8:00 AM – 4:00 PM (Subject to sell-out)
- - Closed: Irregular holidays
- - Parking: 5 spaces available
- - Instagram: Follow us here
A Message from Store Manager Martin
As we celebrate one year of service, Store Manager Martin extends heartfelt thanks to customers who have supported Komugi no Dorei Goto-Fukue. Reflecting on the opening month, he recalls how incredibly busy it was yet remained a cherished experience. Looking ahead, he is committed to crafting delicious breads that will keep customers coming back for more.
Store Manager's Recommendations
One of the must-try items is the “Ibushi Gin no Yatsu” (Smoked Chicken Panini Style). Combining Komugi no Dorei's original dough with savory smoked chicken and cheese creates an irresistible flavor bomb that promises satisfaction.
About Komugi no Dorei
Founded by the company Komugi no, led by Takafumi Horie's vision from the HIU platform, Komugi no Dorei began with its first outlet in 2020 in Taiki Town, Hokkaido. Despite being a small town with around 5,500 residents, it has achieved an annual revenue of JPY 40 million right from its inception. With the success of its local model, the brand launched a franchise strategy in 2021, growing to over 124 outlets within four years.
Its first shop marked the journey that has seen substantial sales growth, including an anticipated record year in 2024. Notably, Komugi no Dorei has also ventured internationally, opening a store in Bangkok under the name