Prism Worldwide's Innovations Revolutionize Tire Recycling and Sustainable Manufacturing Practices

Transforming Tire Recycling and Manufacturing



Prism Worldwide, a pioneering leader in innovative material solutions, recently introduced groundbreaking technologies that promise to revolutionize the recycling of end-of-life tires and the broader manufacturing landscape. With these advancements, the company aims to address long-standing challenges within the industry, particularly the strong odors associated with rubber recycling and the complexities of reusing thermoplastic elastomers (TPE).

One key innovation from Prism is its advanced odor-reduction technology. The unpleasant and persistent smells often linked with recycled tire materials have limited their applicability, especially in indoor environments such as consumer products and automotive interiors. Prism's cutting-edge approach has been validated against rigorous automotive-grade standards, making these newly developed materials ideal for indoor use across various applications.

Moreover, the company has unveiled a patent-pending formulation of thermoplastic vulcanizates (TPV) made from revulcanized end-of-life tire rubber. This formulation not only meets the demand for sustainability but also ensures high-performance characteristics, which are invaluable in the production of durable and effective materials used in both consumer and industrial products.

Prism’s innovative devulcanization process is another noteworthy development. Ethylene Propylene Diene Monomer (EPDM) is typically challenging to recycle due to its crosslinked nature, which makes it less amenable to traditional recycling methods. However, Prism's new approach enables the repurposing of large quantities of EPDM, delivering significant cost reductions and enhancing the sustainability profile of industries reliant on this material.

Bob Abramowitz, CEO of Prism Worldwide, emphasized that these advancements represent not just incremental shifts but significant breakthroughs. "By addressing three pivotal challenges—odor, cost, and performance—we are enabling industries to embrace recycled materials without incurring additional costs. This supports their sustainability goals while also enhancing profit margins. Our commitment allows clients to use our materials seamlessly, with no alterations in their existing manufacturing processes."

This suite of innovations opens the door to new possibilities for incorporating up to 50% recycled content in production processes like injection and rotational molding. The technology paves the way for creating products such as gym mats and automotive interiors that are crafted from recycled materials without the negative odors that have historically limited their use.

Prism Worldwide's dedication to sustainability extends beyond technological innovation. All materials are produced in the United States, leveraging non-capital-intensive methods to maintain affordability, particularly in light of fluctuating tariffs and the increasing emphasis on local sourcing. This approach not only helps customers achieve their sustainability objectives but also keeps production costs in check.

With these advancements, Prism is setting new standards for recycled materials. The company aims to create a ripple effect across various sectors, demonstrating that sustainability can deliver practical, profitable, and scalable solutions.

About Prism Worldwide


Founded with the vision of transforming end-of-life tire recycling, Prism Worldwide has emerged as a significant player in the innovative material solutions sector. The company's commitment to creating high-performance, sustainable products addresses persistent issues related to tire waste. Recent innovations include polymer intermediates derived from ground tire rubber, used in various markets, marking a significant step towards making the tire lifecycle circular. For further information about Prism Worldwide and its offerings, visit prismww.com.

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