#South Korea #Seoul #Butter #Beyond Music #BTS

Beyond Music Acquires Copyright Stake in BTS's 'Butter'

Seoul, South Korea - March 5, 2025
In a move that further solidifies its position in the global music landscape, Beyond Music, a leading company in music intellectual property (IP) investment and data management across Asia, has successfully acquired a copyright stake in the globally celebrated song, "Butter", by the renowned K-pop group, BTS. This acquisition was made possible through the collaboration with Stephen Kirk, one of the songwriters behind this chart-topping hit.

Since its launch in May 2021, "Butter" has established itself as a staple of K-pop, breaking multiple records upon its release. It was recognized for achieving the highest number of YouTube views within 24 hours, the most-streamed song in a single day globally on Spotify, and securing a spot in Spotify's esteemed "Billions Club". Its unprecedented success underscores the song’s lasting impact on streaming platforms and its global resonance.

Jinwoo Jo, the CEO of Beyond Music, commented on the acquisition, stating, "Securing a copyright stake in BTS's global hit 'Butter' is a significant advancement in our strategy for music IP investment and value enhancement. Our aim is to broaden our influence in the global market through strategic acquisitions and innovative monetization approaches, ensuring sustainable growth moving forward."

This acquisition constitutes a remarkable milestone for Beyond Music not only as a testament to its strategic expansion plans but also as part of a broader initiative to honor the immense legacies of songwriters like Stephen Kirk. The company aims to reinforce the artistic integrity associated with this iconic song while providing sustainable returns for investors.

Beyond Music's initial major acquisition occurred in 2022, when the company secured the catalog of the renowned Canadian GRAMMY-winning artist and producer, Greg Wells. Following this achievement, another notable acquisition took place in 2024 with the music catalog of the Latin GRAMMY Award winner, Yandel, including his publishing rights and performance royalties. These strategic moves illustrate Beyond Music's commitment to consolidating its position in the competitive music IP market.

Since its inception in 2021, Beyond Music has shown a commendable trajectory in maximizing the value of music IP through data-centered strategies and optimized licensing frameworks. Remarkably, the company has successfully closed over 100 large-scale music IP acquisitions, both domestically and internationally. To date, it has accumulated a catalog exceeding 35,000 copyrights, which include both publishing and master rights, reflecting diverse musical genres and eras spanning from the 1990s onward.

The integration of BTS's "Butter" into Beyond Music's portfolio is not merely about enhancing their catalog; it represents a strategic alignment with the evolving landscape of global music consumption and underscores the company's pledge to adapt to changing market demands. By emphasizing both artistic persistence and intelligent investment, Beyond Music is carving a niche for itself in the dynamic environment of the music industry.

As Beyond Music forges ahead, the acquisition of this iconic K-pop anthem signals a future rich with possibilities, ensuring that both music creators and investors are prioritized within its operational ethos. The continuing journey of Beyond Music promises to keep a close eye on innovative trends, allowing for sustained contributions to the music industry while fostering the stories behind every notable track.