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Novelis 3x30 Recognized with the Sustainability Initiative of the Year Award

In an impressive display of corporate dedication to sustainability, Novelis Inc. has been recognized as a winner in the 2025 Sustainability Awards by the Business Intelligence Group. The accolade, awarded under the category of Sustainability Initiative of the Year, highlights Novelis’s ambitious project, Novelis 3x30. This esteemed recognition emphasizes the company's commitment to furthering environmental progress while simultaneously achieving robust business outcomes.

Overview of Novelis 3x30

Novelis 3x30 is an initiative crafted to elevate aluminum as the prime choice for sustainable materials, promoting a circular economy. It strides towards three principal objectives aimed to be accomplished by 2030:
1. Championing Recycled Content: The project plans to accelerate the use of recycled materials, ultimately targeting 75% average recycled content in its products.
2. Minimizing Carbon Emissions: The goal is to establish itself as the lowest emissions provider of flat rolled products (FRP) aluminum, achieving less than 3 tonnes of CO2e emitted per tonne of FRP shipped.
3. Leading Circularity Initiatives: Novelis is determined to spearhead advancements in circular economy practices through pioneering investments.

Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group remarked, “Sustainability has moved from aspiration to expectation,” underscoring the necessity for companies to integrate environmental strategies with their business operations. He added, “We’re proud to recognize Novelis for showing what's possible when profit and planet share the same roadmap.”

Insights from Leadership

Expressing the significance of this achievement, Francisco Pires, Senior Vice President and Vision 3x30 Officer, highlighted Novelis’s dedication towards satisfying the needs of various industries, including automotive, beverage packaging, and aerospace, through enhanced sustainability initiatives. He noted that this commendation not only reflects the company's environmental ethos but also validates its efforts to assist clients in reducing carbon footprints and employing materials with elevated recycled content.

The Sustainability Awards select winners based on assessments from a panel of business leaders, who evaluate performance across the environmental, social, and governance (ESG) sectors. This award celebrates the initiatives that truly exemplify purpose-driven strategies that align growth and sustainability.

About Novelis

As a global frontrunner in the production of innovative aluminum solutions, Novelis Inc. operates with the fundamental mission of shaping a sustainable world. It stands as the world’s largest aluminum recycler and aims to furnish low-carbon, sustainable aluminum solutions, promoting a fully integrated circular economy through coherent partnerships with suppliers and customers across multiple sectors, including aerospace and automotive.

In the fiscal year 2025, Novelis reported remarkable achievements with net sales reaching $17.1 billion and continues its endeavor as a subsidiary of Hindalco Industries Limited, a leader in aluminum and copper production.

For more details about the Sustainability Awards, interested parties can visit their official website.

As businesses increasingly pivot towards sustainability, Novelis 3x30 sets a pioneering benchmark, signaling the path towards a greener future in aluminum production.