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Dove Introduces Cherry & Apricot Milk Scent in New Body Care Line

On March 16, 2026, Dove will launch its highly anticipated Cherry & Apricot Milk scent in two popular products: the Dove Fluffy Body Wash and the Dove Fluffy Creamy Scrub in Tube. This exciting new fragrance is designed to provide a sweet and refreshing experience, perfect for the spring season. By combining gentle bubbles with a luxurious texture, Dove promises an indulgent care routine known as "Fluffy Two-Step Reward Care."

Fluffy Texture and Rewarding Care: What to Expect

The Dove Fluffy Body Wash and Dove Fluffy Creamy Scrub have received widespread acclaim on social media for their unique creamy texture, reminiscent of fresh cream. This popular series offers a wide range of scents and ingredients to cater to individual preferences. The two-step system allows users to gently exfoliate while moisturizing their skin, providing a treatment that feels like a little pampering.

The new Cherry & Apricot Milk scent combines the power of niacinamide and glycerin to create a luxurious fluffy cream that wraps the skin in rich moisture while also promoting clarity and hydration with every wash.

Dove Fluffy Creamy Scrub in Tube

The Dove Fluffy Creamy Scrub features a similarly luxurious texture, enabling it to glide effortlessly over the skin to exfoliate away dead skin cells. Each application releases the enchanting essence of Cherry and Apricot Milk, making the experience both refreshing and uplifting. With the added bonus of convenient and hygienic packaging, this product is perfect for use during travels.

Product Details

• - Product Name: Dove Fluffy Body Wash Cherry & Apricot Milk Pump / Refill
• - Volume: Pump 450g / Refill 340g
• - Price: Open pricing model

• - Product Name: Dove Fluffy Creamy Scrub Cherry & Apricot Milk Tube
• - Volume: 50g
• - Price: Open pricing model

New Ritual: Fluffy Two-Step Reward Care

Embracing a new habit of pampering, Dove encourages its users to incorporate both the Fluffy Body Wash and Fluffy Creamy Scrub into their bathing rituals. Start with the Fluffy Body Wash to hydrate and soothe the skin, followed by the Fluffy Creamy Scrub for gentle exfoliation. By softening the skin first, the scrub can effectively target and remove only dead skin cells without causing undue stress. Coupling the wash and scrub offers an enhanced aromatic experience that transforms bath time into a luxury retreat.

In addition, users can also combine the two products for an efficient washing option; mixing the scrub into the body wash results in an abundant lather, allowing for an even more effective wash.

The Full Range of Fluffy Body Wash

The Dove Fluffy Body Wash series includes four different variants, each formulated with unique moisturizing ingredients tailored to fit varied moods and skin needs. These products guarantee a bathing experience filled with indulgent aromas and creamy bubbles, leading to truly satisfying bath hours.

Keep an eye out for new additions like the Midnight Lavender scented Fluffy Creamy Scrub, offering a refined bathing experience that'll make weekend routines extraordinary.

Dove's Brand Essence

Dove operates under the mission, "Your uniqueness is your beauty," aiming to empower women to recognize their strengths and beauty. This continuous commitment includes promoting self-acceptance, increasing self-esteem, and encouraging the belief that beauty should be a source of confidence, not anxiety.

Experience the combination of luxury, care, and personal growth through Dove's innovative body care solutions, and indulge in your own unique beauty journey.