#Japan #Tokyo #Sonic the Hedgehog #SEGA #Sonic & Friends

Celebrate 35 Years of Sonic

Sonic the Hedgehog, SEGA’s beloved blue mascot, is set to celebrate his 35th anniversary on June 23, 2026. To mark this milestone, SEGA has unveiled an array of events and visual content that promises to thrill fans old and new.

Sonic Birthday Party at JOYPOLIS

One of the major highlights of the celebrations is the "Sonic Birthday Party 2026 in JOYPOLIS". Hosted at Tokyo’s largest indoor theme park, JOYPOLIS, this event will run from June 22 to June 28, 2026. Attendees will be treated to exclusive menus, stamp rallies, and a special event on Sonic's birthday itself. More details will be revealed later, so fans should stay tuned for updates.

Sonic 35th Official Fan Meeting Tour in Tokyo

In another exciting announcement, SEGA is organizing the "SONIC 35th Official Fan Meeting Tour in TOKYO". This tour is set to visit Japan and seven other regions in Asia. The Tokyo stop will take place at SEGA’s headquarters on June 21, 2026. Those interested in attending can expect detailed registration information from April onwards, sparking anticipations among Sonic enthusiasts.

Launch of SONIC & FRIENDS Music Video

Fans can also enjoy a new music video featuring the theme song for the animated series "SONIC & FRIENDS". This catchy tune, featuring the talent of well-known YouTuber Rejikun, is gaining traction, aiming to resonate with both young audiences and loyal Sonic fans. The music video is available on platforms like Apple Music and Spotify, encouraging fans to check it out. Furthermore, the short anime has captured millions of views on TikTok, showcasing Sonic and his friends in adorable adventures that are arguably too cute to handle.

Character PV Series

To further engage the community, SEGA has begun releasing character promotional videos. These videos will highlight the charm of iconic characters from the series. Following Sonic’s video, fans can look forward to spotlights on Tails on March 27 and Knuckles on March 30. This initiative is designed for both newcomers and long-time fans to deepen their appreciation for these beloved characters.

New Merchandise from SONIC & FRIENDS and Sanrio Collaboration

In a delightful twist, SEGA has launched new collaborative merchandise featuring characters from "SONIC & FRIENDS" and Sanrio. Available on the SEGA Store Online, items include an adorable acrylic figure collection and stylish mini shoulder bags. The collectibles will highlight fan-favorite pairings like "Sonic x Hello Kitty" and are expected to be a hit among collectors.

Product Information:

• - Acrylic Figure Collection: Six designs available for purchase, priced at ¥880 each or a full box for ¥5,280.
• - Mini Shoulder Bags: Available in two styles, priced at ¥4,180.
• - Pouches: Sold at ¥3,630 each, with two designs to choose from.
• - Die-Cut Hand Towels: Six designs at ¥1,650 each.

Sonic's Legacy and Future

Since its inception in 1991, Sonic has transcended the gaming world, becoming a global franchise powering games, animations, and movies, with total sales exceeding 1.77 billion copies. As Sonic speeds toward his 35th year, he continues to expand into diverse stages, bringing new surprises and experiences to fans worldwide.

To keep in touch with all the happenings, fans can follow Sonic on his official X (formerly Twitter) account and check the SONIC CHANNEL portal for the latest updates.

Join the Fun!

This momentous year promises an exhilarating journey filled with events, new content, and merchandise that continue to celebrate Sonic the Hedgehog as a timeless character embraced by generations. Don’t miss out on these exciting activities enriched with nostalgia and fun!