#Japan #Kashiwa #HATTRICK #Kashiwa Reysol #Upcycle Auction

HATTRICK and Kashiwa Reysol Unite for Sustainable Upcycling

Valueens Japan Co., Ltd. has announced a groundbreaking collaboration with Kashiwa Reysol for the "2026 Kashiwa Reysol SUSTAINABLE UPCYCLE AUCTION." This auction, which features eco-friendly products created from recycled sports items, highlights the commitment of both organizations to sustainability and community engagement.

The auction kicks off with two volumes, starting with Volume 1 on May 29, 2026, and Volume 2 on June 4, 2026. Participants can bid on unique items that have been reimagined as fashionable accessories, embodying the essence of the Kashiwa Reysol spirit.

Transforming Sports Gear into Everyday Usability

As part of its efforts, Kashiwa Reysol, a professional J1 League soccer club based in Kashiwa, Chiba Prefecture, has taken significant steps in promoting sustainability through eco-conscious stadium operations and using recycled polyester uniforms. The club is dedicated to the SDGs' goal of responsible production and consumption, focusing on upcycling used items to create new products.

During the auction, fans will have the unique opportunity to acquire stylish tote bags made from visual banners displayed at the stadium and shoulder bags crafted from 2nd uniform shorts worn by players during the 2025 season. These items will find new life as they merge functionality with nostalgia, allowing fans to carry a piece of their team’s history in a sustainable way.

By adding value to these items that would otherwise be discarded at the season's end, the auction not only helps reduce waste but also connects fans’ memories and emotions to the future. This initiative is part of HATTRICK's broader vision to solve environmental issues and promote a circular economy within the community.

Auction Details

• - Volume 1: May 29, 2026, 18:00 - June 1, 2026, 22:00
• - Volume 2: June 4, 2026, 18:00 - June 8, 2026, 22:00
• - Items for Sale: Handcrafted shoulder bags and tote bags
• - Starting Bids: Shoulder bags from ¥10,000 (before tax), Tote bags from ¥15,000 (before tax)
• - Auction Links:

- Volume 1: HATTRICK Auction Volume 1
- Volume 2: HATTRICK Auction Volume 2

Each piece is crafted by hand; thus, slight variations may occur. These items are pre-owned, so minor marks or wear may be present, adding character to the products.

HATTRICK’s Mission

HATTRICK, operated by Valueens Japan, is on a mission to build a sustainable future with challengers in the sports and entertainment sector. Their services include the HATTRICK Auction, where rare items related to various challengers are available, and the HATTRICK Members platform that connects fans directly to their heroes. The organization aims to foster an environment where fans can share in unique experiences while supporting sustainability initiatives.

For more information, visit HATTRICK Auction or follow their social media on Instagram @hattrick.world_official and X (formerly Twitter) @hattrick_world.

About Kashiwa Reysol

Founded on April 1, 1992, Kashiwa Reysol is focused on managing a professional soccer club, organizing various sports events, and nurturing athlete development. For more information, visit their official site at Kashiwa Reysol.

About Valueens Japan Co., Ltd.

Established on September 10, 2019, Valueens Japan specializes in the buying and selling of brand goods, jewelry, and precious metals, contributing to environmental sustainability through innovative auction experiences. Valueens Japan is listed on the Tokyo Growth Market (Securities Code: 9270). Learn more at Valueens Holdings.