Häagen-Dazs Honors Five Trailblazing Women with the Rose Project Awards

Celebrating Female Trailblazers: Häagen-Dazs Rose Project



On March 10, 2025, Häagen-Dazs announced the five outstanding winners of the Rose Project Class of 2024, coinciding with International Women's Day. This initiative highlights the achievements of remarkable women globally, with a special focus on those making significant contributions to their communities.

Meet the Winners


The winners of the Rose Project are:
  • - Philomena Nwajagu from Nigeria
  • - Faith Ida from the United Kingdom
  • - Lorna Phillip from the United Kingdom
  • - Dr. Nirja Joshi from the United Kingdom
  • - Judit Giró Benet from Spain

Each of these trailblazers will receive $20,000 as part of a $100,000 scholarship program designed to support their continuing efforts in their respective endeavors. This funding is not merely financial; it symbolizes encouragement and recognition for their work that impacts society positively.

The Rose Project


Launched in honor of Rose Mattus, one of the brand's co-founders, the Rose Project aims to uplift women who are leading change. The initiative invites nominations globally, focusing on innovators and pioneers who challenge societal norms. The selection process is rigorous, involving an international jury composed entirely of women, ensuring diverse insights and perspectives.

This year’s jury included notable figures such as:
  • - Katie Piper, a British author and broadcaster
  • - Alejandra Orozco Loza, a two-time Olympic diving medalist from Mexico
  • - Aurélie Lory, Global Managing Director of Häagen-Dazs Shops

During the announcement, Aurélie Lory expressed her pride in participating in the initiative, stating, "It is an honor to serve as a jury member for the second consecutive year. We celebrate the influence of our co-founder, who shaped a globally recognized brand by empowering women everywhere."

Empowering Women Worldwide


Häagen-Dazs not only celebrates the individual achievements of these women but also aims to inspire others through their stories. Philomena, Faith, Lorna, Dr. Nirja, and Judit represent a collective voice of empowerment, resilience, and innovation. Their contributions span various fields, illustrating the diverse impact women have on society.

To delve deeper into the stories of the winners and learn about the 50 nominees of 2024, visit the Häagen-Dazs Rose Project website.

These acknowledgments are crucial in a world where women's contributions are often overlooked. The Rose Project provides a platform not just for recognition, but also for growth, and networking among like-minded individuals committed to creating change.

As we reflect on this year’s winners, we are reminded of the importance of supporting women globally and recognizing their efforts to foster a more inclusive and equitable world. Häagen-Dazs continues to stand at the forefront of this mission, creating ripples of change through initiatives like the Rose Project.

Overall, the Rose Project advances the essential narrative surrounding women’s empowerment, celebrating the achievements while providing tangible support for continued progress. As we move forward, it is vital to acknowledge and uplift the voices of women who are paving the way for future generations.

For ongoing updates and inspiration, follow the Rose Project on Instagram at @haagendazs_roseproject.

Topics People & Culture)

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