#Japan #Tokyo #SSK Institute #Addressable TV #Media Vision Lab

Seminar on the Evolution of Television Advertising

In an age where media consumption is rapidly evolving, the need for innovative advertising strategies is more crucial than ever. A free seminar titled "The Evolution of Television Advertising" will take place on October 15, 2025, from 3 PM to 5 PM at the Kioi Forum in Chiyoda City, Tokyo. This event aims to shed light on the latest advancements in addressable TV advertising.

Featured Speakers

The seminar will host industry experts who are at the forefront of media technology and advertising:

• - Ritsuya Oku, CEO of Media Vision Lab
• - Masafumi Ito, from the Media Technology Development Department of Fuji Television
• - Yoshiki Umeda, CEO of Programatica

What to Expect

Participants will have a unique opportunity to witness live demonstrations of addressable TV advertising technology, a game-changing innovation released by Fuji Television in June of this year. This technology enables TV broadcasters to display different commercials tailored to individual receiving sets. By integrating digital advertising technologies with Japan's broadcasting system (ISDB), it promises to revamp television advertising while utilizing existing equipment and infrastructures.

The seminar will delve into its various aspects, offering an in-depth discussion about the current state and challenges facing the advertising business. Experts will engage in a comprehensive discourse regarding the new possibilities and values of television advertising in today’s digital landscape.

Key Presentation Topics

The event will feature a series of presentations, including:
1. Current State and Challenges of Media Usage - Ritsuya Oku (3:00 PM – 3:20 PM)
2. Overview of Addressable TV Advertising Technology - Masafumi Ito (3:20 PM – 3:40 PM)
3. Television Advertising in a Converged Environment - Yoshiki Umeda (3:40 PM – 4:00 PM)

Panel Discussion

From 4:00 PM to 5:00 PM, a panel discussion moderated by Ritsuya Oku will feature:

• - Examining the impact of targeted commercials on the television advertising market: Reach vs. Targeting.
• - Ensuring the integrity of the information space and combating false video advertisements.
• - How will television campaign planning and buying change with these new technologies?
• - What differentiates traditional TV advertising from internet advertising?

This seminar is crucial for advertising professionals looking to understand the future of television and its advertising landscape thoroughly.

How to Attend

The seminar can be attended in person or via an archive stream available for two weeks after the event. Participants can rewatch the sessions at their convenience.

Contact Information

For further inquiries, reach out to the SSK Institute located in Nishi-Shinbashi, Tokyo:

• - Email: [email protected]
• - Phone: 03-5532-8850
• - Fax: 03-5532-8851

You can find additional information on their website.

About SSK Institute

Established on December 6, 1996, the SSK Institute has been a pioneering force in providing corporate seminars dedicated to delivering high-level strategic information, marketing insights, and technological knowledge. With about 500 seminars held annually, SSK is devoted to contributing to business opportunities and staying ahead of industry trends, certifying its role as a reliable strategic partner for its clients.