Cocopia Launches Perep: A New Recruiting Service Tailored for Animal Hospitals

Cocopia, a venture company committed to enhancing societal engagement with human emotions, has officially launched Perep, a specialized recruiting service designed specifically for veterinary hospitals. This initiative responds to the growing challenges faced by animal healthcare providers in attracting and retaining qualified staff, including veterinarians and pet care assistants.

Background of the Service

Cocopia has consistently aimed to provide better ways for individuals to connect with their emotions. Through its subsidiary, Cocopia Works, the company has gained experience in business process outsourcing (BPO), particularly in web marketing, catering to a diverse range of enterprises. The introduction of Perep marks a new venture into the realm of recruiting services, expanding Cocopia's portfolio within the BPO domain.

The veterinary industry has been witnessing a steady rise in demand, yet it faces significant challenges. The number of job seekers for roles like veterinarians and pet care assistants remains lower than the available positions, resulting in a persistent labor shortage. Veterinary practice owners often struggle with various hiring-related issues, including:

- Dual responsibilities: Many practice owners are managing clinical duties alongside recruitment, leaving them little time to focus on effective hiring.
- Increased advertising costs: With uncertainty surrounding budget allocation for recruitment ads, many practices see their hiring expenses ballooning year after year.
- Lost revenue opportunities: An inability to secure necessary staff results in missed opportunities to generate revenue.