Quarterhill Showcases Innovative Tolling Solutions at 2025 IBTTA Technology Summit in Dallas

Quarterhill to Showcase Advanced Tolling Technologies at the 2025 IBTTA Technology Summit in Dallas

Quarterhill Inc., a prominent name in the Intelligent Transportation System (ITS) space, is preparing to take center stage as a platinum sponsor at the upcoming International Bridge, Tunnel and Turnpike Association (IBTTA) Technology Summit in Dallas, Texas, from March 22 to 25, 2025. This event serves as a significant gathering point for experts and leaders in the tolling industry, offering insights into future advancements in toll technology.

At the summit, Quarterhill plans to introduce several cutting-edge tolling technologies that aim to reshape the tolling landscape. Notably, these technologies include a Digital Video Audit System (DVAS) which leverages AI for real-time, efficient data classification without requiring prior model training on specific datasets. Additionally, they will demonstrate the iTHEIA system, an advanced AI vehicle counting and classification tool, which emphasizes the company’s commitment to innovative traffic management solutions.

Furthermore, live demonstrations of the Quantum Automatic Vehicle Detection and Classification (AVDC) system will allow attendees to experience this above-ground tolling solution in action. Excitingly, visitors can take home a LiDAR image captured during their interaction with the system, making this an engaging experience.

Rick Strobridge, Quarterhill's Chief Revenue Officer, will deliver an insightful Tech Talk titled 'It is Brain Surgery: How Innovations in Healthcare Can Benefit Transportation' on March 24. His presentation will highlight the synergies between healthcare advancements and transportation technologies, illustrating how innovations in one field can significantly enhance automated tolling and intelligent transportation systems.

The summit will include a well-rounded program featuring technical tours, an extensive exhibit hall, and strategic networking opportunities. Attendees can engage in discussions about the evolving challenges and opportunities within the tolling sector. Quarterhill's local Dallas team will be present, fostering communication and connections throughout the event.

Chuck Myers, the CEO of Quarterhill, expressed excitement for the summit's potential impact, stating, "This year's IBTTA Tech holds special significance for us at Quarterhill. As we showcase our latest innovations, I welcome every participant to visit us in Dallas and experience the future of tolling. Our competitive edge lies in our commitment to flexible, configurable components that enable quicker deployments and adaptability without the complexities usually associated with custom solutions. Our offerings are designed to be robust, scalable, and secure, empowering tolling agencies to stay ahead of industry trends."

Beyond showcasing its technological advancements, Quarterhill is also utilizing cloud services for transaction processing, roadside monitoring, and analytics. These modern approaches, along with advanced AI and LiDAR classification, exhibit Quarterhill's dedication to enhancing tolling operations and overall efficiency.

As the 2025 IBTTA Technology Summit approaches, anticipation builds among industry professionals eager to explore the innovations Quarterhill is set to unveil. Their participation signifies a commitment to advancing tolling solutions that meet contemporary challenges while paving the way for future progress in the transportation sector.

For more details regarding Quarterhill’s role at the IBTTA Technology Summit or to arrange a meeting at booth #607, interested individuals are encouraged to connect with the company’s event team or visit their official website at www.quarterhill.com.