Metoree Launches New Ad Campaign Featuring Nozomi Sasaki in Nikkei Newspaper

Metoree's New Advertising Initiative

Metoree, an industrial product comparison service operated by ZAZA Corporation, has recently launched a new advertising campaign featuring the well-known actress and model, Nozomi Sasaki. The ads will be prominently displayed in Japan's leading business news media outlet, the Nikkei Newspaper, starting from June 22, 2026. This strategic move signifies Metoree's commitment to amplifying brand recognition within the competitive landscape of industrial services.

Ad Placement Overview

The ad campaign will be a part of an extensive marketing strategy that includes television commercials, transit advertising, and digital promotions. By choosing the Nikkei, which caters to a wide array of business professionals, including those in the manufacturing sector, Metoree aims to broaden its reach significantly. This initiative not only focuses on increasing visibility but also strengthens Metoree's brand identity among potential users and stakeholders.

Advertisement Details:

- Media Name: Nikkei Newspaper
- Publisher: Nikkei Inc.
- Ad Placement: Nikkei Digital Edition Homepage (Nikkei Website)
- Ad Duration: June 22, 2026, to March 30, 2027

The Commercial

The commercial titled "Finding Industrial Products You Need!" features Nozomi Sasaki and has a runtime of 15 seconds. This short yet impactful video showcases Sasaki in eye-catching blue attire, which aligns with Metoree's brand colors. The vibrant and upbeat music accompanies shots of Sasaki striking poses as she strolls through scenes populated with various industrial machinery like sensors and processing equipment. The unique blend of a fashion show and B2B marketing serves to highlight the versatility and approachability of the Metoree platform.

You can watch the full commercial here: YouTube Link.

Key Highlights of the CM

In this ad, the central message is encouraging viewers to choose Metoree when searching for industrial products. Sasaki's charming appeal, alongside a stylish presentation, epitomizes the essence of modern industrial sourcing while engaging both traditional and digital audiences. The brand's innovative approach to presenting industrial products helps to demystify the often-complex landscape of B2B commerce.

Meet Nozomi Sasaki

Born on February 8, 1988, in Akita Prefecture, Nozomi Sasaki has been a prominent figure in Japanese entertainment since her debut in 2006. Over the years, she has made significant contributions to films, dramas, commercials, and magazines. Recently, she launched her own one-mile wear brand, INTIMITE, which has gained widespread acclaim. Notably, she is set to celebrate her 20th anniversary in the entertainment industry in 2024 with the establishment of her YouTube channel, 'Sasaki Nozomi (Tentative)'.

About Metoree

ZAZA Corporation runs Metoree as a revolutionary service aimed at providing product comparison for industrial goods. The platform hosts over 80,000 manufacturers and distributors across various categories such as measuring instruments, processing and machine tools, electronic components, testing machinery, and packaging materials. With more than 7,000 categories available, Metoree caters to engineers, researchers, and procurement officers in need of comprehensive sourcing solutions. Not only available in Japanese, but the service also extends to English, Spanish, French, German, and Korean, ensuring a global reach.

Company Overview

ZAZA Corporation operates with the motto, "Implementing the Future." Its mission involves addressing industry challenges and creating value within the market.

- Company Name: ZAZA Corporation
- Location: 21F JP Tower Nagoya, 1-1-1 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
- CEO: Go Nagatsu
- Founded: July 4, 2017
- Services: Operating the industrial DX platform, Metoree, and travel platform, airKitchen
- Affiliations: New Economic Alliance, Japan Aerospace Society, Japan Society of Thermal Measurement, Applied Physics Society, Japan Society of Fluid Mechanics, Measurement and Control Society, Laser Processing Society
- Company Website: ZAZA Corporation
- Metoree Website: Metoree
- airKitchen Website: airKitchen