#Paris #France #Influencer Marketing #Kolsquare #Woomio

Kolsquare Acquires Woomio: A Strategic Move in Influencer Marketing

In a significant development for the influencer marketing landscape in Europe, Kolsquare, a renowned influencer marketing technology firm and certified B Corporation based in Paris, has announced its acquisition of Woomio, a leading player in the Northern European market. This acquisition follows Kolsquare's rapid growth since its inception, reflecting its commitment to enhancing brand influence through ethical marketing practices.

Founded in 2018, Kolsquare has rapidly positioned itself as a leader in data-driven influencer marketing solutions across the continent. The integration of Woomio, established in 2014 in Copenhagen by co-founders Zeth Edwardsen and Thorsten Petersen, is expected to bolster Kolsquare's offerings by tapping into Woomio’s established presence in Denmark, Norway, Sweden, and Finland, as well as its extensive network of over 300 agencies and brands.

Woomio provides a comprehensive end-to-end software solution that empowers marketers to implement successful influencer campaigns and is currently serving clients in 16 countries. Their client roster includes notable names like Rituals, Red Bull, and Flying Tiger. This alignment allows Kolsquare to enhance its service offerings and expand further into the Nordic market, an area where it had previously limited focus.

Quentin Bordage, the CEO and founder of Kolsquare, expressed enthusiasm about the merger, highlighting the synergy between the two firms. He noted, “This transaction is a significant step in our mission to empower tomorrow's brands through the superpowers of influence. We have been impressed by the quality of Woomio’s product and their impressive client portfolio.”

Kolsquare champions transparency, ethical practices, and socially responsible partnerships in influencer marketing. With features like the “Compliance Score” and “Audience Credibility Score,” Kolsquare aims to combine advanced technology with strong ethical guidelines. The acquisition of Woomio will support Kolsquare's expansion strategies and enable continued growth in key markets, including France, Germany, Spain, Italy, and the UK.

Both companies have articulated their mutual commitment to fostering ethical practices within the influencer marketing realm. Zeth Edwardsen remarked, “Joining Kolsquare marks an exciting new chapter for Woomio as we align our innovative approach with Kolsquare's robust framework and exceptional team.” This unity will facilitate a more significant impact in the influencer marketing domain, bringing added value to clients and redefining the future of influencer partnerships.

As Kolsquare and Woomio integrate their strengths, clients can expect enhanced campaign capabilities and insights, thanks to the merging of their extensive data sets and expertise. This acquisition is anticipated to catalyze further developments in their influencer marketing strategies, leveraging Big Data, AI, and machine learning to achieve optimal outcomes.

In a digital age that constantly evolves, this acquisition is timely. It showcases Kolsquare's ambition to become the most trusted influencer marketing technology in Europe. By amalgamating resources, knowledge, and innovative tools, Kolsquare and Woomio plan to spearhead a new wave of ethical, effective influencer marketing that resonates with audiences and brands alike.

The union of these industry leaders marks a pivotal milestone in the influencer marketing arena, set to enrich the tools available to marketers while prioritizing responsibility and transparency in how brands connect with their audiences. As they embark on this journey, both Kolsquare and Woomio stand to not only enhance their market position but also champion a transformative approach to influencer collaborations across Europe and beyond.