#Japan #Hokkaido #LIVE DAM WAO! #Yō Oizumi #Karaoke Features

Yō Oizumi's New Adventure in Karaoke Commercial

On July 18, 2025, the nation will witness the charismatic actor Yō Oizumi as he stars in the new commercial for the flagship karaoke machine, LIVE DAM WAO!. Known for its widespread presence across karaoke establishments, DAM has launched its latest offering designed to enhance the collective experience of singing together with friends and family.

The LIVE DAM WAO! model, which debuted on April 18, brings forth an exciting array of features aimed at enriching the karaoke experience. From a vast selection of video clips featuring actual artists to the Singing Pro Filter that adjusts pitch seamlessly, this machine provides a user-friendly karaoke experience. Another highlight is the Imitation Effect, which carefully replicates the effects used by artists in their original songs. Additionally, karaoke enthusiasts will enjoy a new scoring system named Precise Scoring Ai Heart that assesses singing performance with unparalleled accuracy. With the tagline, "The more you sing, the more fun it becomes!", the device is packed with features that embody entertainment and enjoyment.

The newly crafted commercial intricately portrays Oizumi as he strolls through a lively city, where a wave of music and dance begins to envelop those around him. Shot in a wide format akin to cinema, the commercial captures a dynamic performance by Oizumi and a troupe of dancers, delivering a sense of grandeur reminiscent of a movie. The concluding scene is particularly heartwarming, as Oizumi unites people in a communal circle, beautifully illustrating the commercial's core message: "Let’s sing together!" The infectious atmosphere is brought to life through joyful singing and smiling faces.

Creative director Miwako Hosokawa collaborated with director Kazuaki Seki, known for his work on the currently screening film “Kakukaku Shikajika”. The synergy between Oizumi and the crew resulted in a palpable spirit of unity and joy throughout the filming process.

A standout feature of this commercial is Oizumi's new song, “Killer Tune!”, specifically created for this campaign. The upbeat song reflects a man's desire to express his feelings through singing in a karaoke room, making it a delightful piece that complements the visual energy captured in the ad.

The company aims to further popularize the LIVE DAM WAO! through this TV advertisement, alongside strategies targeting revitalizing the overall karaoke industry.

Yō Oizumi's Background

Born on April 3, 1973, in Hokkaido, Yō Oizumi is a celebrated member of the theatrical unit TEAM NACS. He gained fame after appearing on the Hokkaido Television variety show “Wednesday Downtime”, followed by a successful career in film, television, and theater. Notable films include “Detective is a Bar” (2011), “Kakukomi Onna to Kadashi Otoko” (2015), and “Detective is a Bar 3” (2017), all of which earned him prestigious accolades such as the Japan Academy Prize for Excellent Lead Actor. Upcoming films include “Muromachi Burai” set to release on January 17, 2025, and “Kakukaku Shikajika” released on May 16, 2025.

Commercial Details

• - Title: "LIVE DAM WAO! Yō Oizumi Version" (30 seconds) Watch Here

"LIVE DAM WAO! Yō Oizumi Version" (15 seconds) Watch Here

• - Featured Actor: Yō Oizumi
• - Air Date: July 18, 2025
• - Broadcast Area: Nationwide

CM Storyline

In the commercial, Oizumi joyfully walks through the streets, humming a catchy tune. As he sings, onlookers are drawn in, and the atmosphere transforms into a vibrant karaoke stage. Holding microphones and maracas, the crowd joins in his lively performance, resulting in a community celebration around music.

Behind-the-Scenes Insights

Filming this commercial paired a large cast of extras with tight choreography, creating a spirited atmosphere. Oizumi's wit and humor lightened any moments of tension, even during challenging dance routines. Engaging with the crew with humor helped him maintain morale, showcasing his charismatic personality. However, he also demonstrated professionalism by diligently refining his performance, including specific beat timings and rhythm checks. Applause frequently erupted for Oizumi's focused efforts, exemplifying his dedication and talent. Completing the shoot evoked resounding applause and smiles, a testament to Oizumi’s collaborative spirit and the overall team's accomplishment.

Exclusive Interview with Yō Oizumi

Q: What were your thoughts on shooting this commercial?
A: It was one of the most challenging experiences I’ve had recently! There was a moment of panic with so many dancers involved. I felt incredibly pressured to remember the choreography, as it was all quite spontaneous.

Q: The urban singing scenes are especially memorable. What was it like to perform them?
A: While singing, I noticed elderly couples watching me, which added a mix of shy excitement!

Q: The CM song is themed around a “Killer Tune.” Do you have a song from your youth that used to impress others?
A: I generally focused on trying to make people laugh rather than impress anyone. But when I hoped to deliver an expressive performance, I’d sing