Experience the Charm of Plush Toys at the 'nui nui nui!' Exhibition in Shibuya

Discover the 'nui nui nui!' Exhibition

Starting April 4, 2026, the highly anticipated 'nui nui nui! 大人だってぬいぐるみが好き！展' will take place in Shibuya, offering adults a chance to explore the vibrant world of plush toys. This exhibition is based on the popular series that celebrates the increasingly trendy culture of plush toy appreciation among adults, known as “ぬい活” (nui-katsu) in Japan.

A Gathering of Talented Plush Toy Artists

The exhibition will feature a variety of handmade plush creations from renowned artists featured in the corresponding publication. Each artist brings their unique perspective and story to their plush creations, transforming the venue into what feels like a cozy art gallery. Visitors will be able to appreciate the craftsmanship and artistry behind each piece as they wander through this charming display.

Engage With the Culture of Plush Toys

The 'nui nui nui!' exhibition aims to immerse attendees in the appeal of plush culture. Participants will have the opportunity to not only admire the toys but also take photos and even engage in spirited discussions about their experiences in plush collecting. This exhibition is not just for avid fans of plush toys; it also invites art enthusiasts who appreciate the intricate design and creativity involved in plush artistry.

Special Merchandise and Events

In celebration of the exhibition's opening, special merchandise will be available, along with a lottery for one-of-a-kind original plush toys crafted by the featured artists. These exclusive pieces are sure to attract collectors and admirers alike, making it a must-visit event for anyone interested in art or plush culture. Additionally, every visitor will receive a limited edition 'nui nui nui!' sticker while supplies last, adding a special memorable touch to the experience.

Exhibition Details

Name: 'nui nui nui! 大人だってぬいぐるみが好き！展'

Dates: April 4 - April 19, 2026

Venue: HMV Museum Shibuya 6 (HMV&BOOKS SHIBUYA 6F)

Opening Hours: 11:00 AM - 8:30 PM (Last entry at 8:00 PM)

Admission Fee: 900 yen (tax included), free for preschoolers (note: no admission bonus provided for children)

Pre-Sale Tickets

Pre-sale tickets will be available from March 14, 2026, at 10:00 AM. Ensure you purchase your tickets early to avoid disappointment as they will be available until 10:00 PM the day before the event's start. For ticket inquiries, visit L-Tike.

Celebrating the Plush Culture Boom

The 'nui nui nui!' series is part of a growing trend that explores adult interests in plush toys, a phenomenon gaining traction through social media channels. The first volume debuted in January 2025 and quickly became a bestseller, showcasing a range of plush styles from traditional teddy bears to contemporary crafted characters.

The second volume, released in June 2025, continued to delve into various facets of this plush culture, featuring local attractions and unique plush narratives from museums and international cities. The third volume, scheduled for December 2025, promises to expand on this theme, offering deeper insights and conversation starter topics regarding plush toys.

In recent interviews and features on various media platforms, the 'nui nui nui!' series has been recognized as a key player in bringing the charm of plush toys into the spotlight. As such, the upcoming exhibition is set to be a highlight for fans and newcomers alike, ready to indulge in the world of plush joy.

Conclusion

Make sure to mark your calendars for this delightful event where art and plush culture converge. The 'nui nui nui!' exhibition promises an enchanting experience that will not only celebrate the joy of plush toys but also foster community connections and creativity among attendees. Don’t miss out on this unique opportunity to engage with a beloved childhood pastime in a new and artistic way.