#United States #Immersive Experience #Bluey x CAMP #BBC Studios #Minneapolis, Miami

Discover the Magic of Bluey this Holiday Season with CAMP

As families gear up for the upcoming holiday season, excitement is building for a delightful and engaging new experience: Bluey x CAMP Bluey's Backyard. Set to launch in Minneapolis's Southdale Center on November 22 and Miami's Aventura Mall on December 12, this immersive playdate promises to add a sprinkle of magic for children and parents alike.

This venture marks the next chapter in the successful partnership between CAMP, a Family Experience Company renowned for creating immersive adventures, and BBC Studios, creators of the beloved animated series, Bluey. After the triumph of the previous Bluey x CAMP experience—Bluey's House—this new offering expands on the joy and creativity that Bluey's universe inspires.

A Family Playdate Like No Other

Bluey x CAMP Bluey's Backyard will feature a sprawling 4,000-square-foot interactive space where families can jump into a range of beloved games inspired by the show. Children will have the chance to engage in activities such as:

• - Obstacle Course
• - Pizza Girls
• - Rug Island
• - A mischievous Leaf Bug hunt, looking for hidden treasures throughout the backyard.
• - Hands-on crafts that spark creativity and imagination.
• - A surprise Dance Mode session with Bluey, turning playtime into a lively dance-off!

Families will also enjoy a special photo opportunity to capture the memories of this enchanting experience, making it a perfect outing during the festive season.

A Holiday Transformation

While the new locations in Minneapolis and Miami will be basking in the excitement of Bluey's Backyard, current venues in Boston, Houston, New York, and Philadelphia will unveil a holiday transformation at Bluey x CAMP Bluey’s House, bringing festive cheer and seasonal activities. ### This will include:

• - A playful holiday scavenger hunt filled with clues and festive surprises.
• - Crafting unique Bluey-themed Christmas ornaments.
• - Storytime sessions, often interrupted by the whimsical character Unicorse.
• - Engaging scavenger hunts inspired by the much-loved Verandah Santa episode.
• - A magical meet-and-greet with both Bluey and Bingo to complete the festive experience.

Milestone Moments for CAMP

CAMP's CEO, Jenica Myszkowski, expressed her enthusiasm for this festive expansion, stating, “What began as a single experience has grown into something that continues to captivate families nationwide.” The newly introduced experiences showcase the potential of immersive retail environments that intertwine beloved characters with experiential play, emphasizing how children's entertainment sectors can thrive through innovative partnerships.

CAMP aims to make Bluey's Backyard and the transformed Bluey's House available for a limited time, allowing families to enjoy unique, festive activities. In conjunction with the experiences, families will also have access to an exclusive co-branded collection of Bluey merchandise, including the Bluey x CAMP Heeler Family Car Doodler for unforgettable family road trips, the Bluey Ring Tower, and adorable Bluey and Bingo Ears Headbands.

This holiday season, families are invited to step into the whimsical world of Bluey through these immersive experiences, whether venturing into Bluey's Backyard or the holiday-themed Bluey's House. The joy of play, learning, and shared experiences awaits, creating cherished memories that will last a lifetime!

For more information and tickets, families can visit the CAMP website or follow CAMP stores on social media for updates and delightful content leading up to the launch.

Conclusion

CAMP's efforts to deliver exciting and innovative experiences exemplify the brand’s commitment to fostering family bonding and joy through immersive play. As they continue their partnership with BBC Studios, it's clear that the magic of Bluey is only just beginning to unfold, ensuring a holiday season packed with smiles and laughter.