Creative Brands Expands Portfolio with Acquisition of C.R. Gibson Company

Creative Brands Expands Portfolio with C.R. Gibson Acquisition

Phoenix, AZ: In a significant move for the gifts and stationery industry, Creative Brands, headquartered in Phoenix, Arizona, has successfully acquired the C.R. Gibson Company, one of Nashville, Tennessee's most esteemed manufacturers of fine gifts. This merger marks a pivotal moment in both companies’ histories, with Creative Brands looking to diversify and strengthen its product offerings in the competitive gifting sector.

Founded in 1850, C.R. Gibson began its journey in Norwalk, Connecticut, focusing initially on printing birth and marriage certificates. Over the years, it has blossomed into a powerhouse of memory preservation and celebration, offering diverse products including high-quality journals, photo books, scrapbooking materials, and fine stationery. Currently, C.R. Gibson operates four distinguished brands: Markings®, Tapestry®, Creative Papers®, and iota®, and its products are available in over 10,000 retailers across the United States, Canada, and the United Kingdom.

As one of the oldest companies in the gift and stationery sector, C.R. Gibson has survived and thrived through tremendous changes, including the rise and fall of economic trends and shifts in consumer behavior. With millions of baby memory books sold and a legacy of supplying gifts for generations, the company continues to focus on innovative product development rooted in the values instilled by the founding Gibson family.

The transition into Creative Brands is expected to enhance C.R. Gibson's market reach and product development capabilities. Paul DiGiovanni, the President of Creative Brands, shared his enthusiasm about this acquisition, noting, "We are thrilled to be part of the future direction of this wonderful brand. The C.R. Gibson team has combined vision and hard work to build this unique stationery and gift brand, and we look forward to offering their exclusive grouping of quality paper and gift products to our new combined customer base."

Creative Brands, established in 1948, is widely recognized for its diverse portfolio of brands, focusing on distribution, importation, and manufacturing. With numerous catalogs under its belt, the company has become a significant player in the global retail market. This acquisition is expected to benefit retailers looking for quality gift solutions and further establish Creative Brands as a leader in the industry.

The Gibson family’s legacy, particularly that of Charles Robert Gibson who adeptly navigated the company through the Civil War and subsequent expansions, remains crucial to C.R. Gibson's identity. Today, the company prides itself on being at the forefront of stationery product development, uniquely positioning itself to cater to evolving consumer needs.

With Creative Brands now owning C.R. Gibson, the focus will be on reinvigorating the iconic brand while maintaining the high standards that have accompanied it for over 175 years. As the industry faces constant changes, this merger positions both companies for a promising future, bringing innovative, quality-driven products to consumers and retailers alike.

In conclusion, the acquisition of C.R. Gibson by Creative Brands isn't just about expanding product lines; it's a commitment to continue a storied legacy of creativity and craftsmanship in the world of gifts and stationery. This strategic move promises to deliver enhanced offerings and maintain the tradition of excellence that both companies stand for.

For more information, visit Creative Brands.