Breaking Free from Legacy Challenges: Maze and Shopify Unite for Business Success

Breaking Free from Legacy Challenges: Maze and Shopify Unite for Business Success



In today's fast-evolving marketplace, staying stagnant can be detrimental to business growth. Retailers often find themselves caught in the web of outdated legacy systems and cumbersome vendor agreements, convinced that playing it safe is the best strategy. However, as Maze, a trusted digital consultancy for leading brands, points out, doing nothing can be the riskiest choice of all.

Recently, Maze launched its bold initiative, "Get Unstuck," in collaboration with Shopify. This campaign aims to help enterprise retailers recognize the peril of remaining tethered to clunky legacy platforms like Salesforce Commerce Cloud, Magento, and Oracle. Rather than providing the promised efficiency and scalability, these legacy systems have led businesses into a trap of escalating costs, complexity, and operational paralysis.

The Complexity Crisis



Vince Santo, CEO of Maze, highlights a critical observation: enterprise retailers are often too busy addressing immediate problems—like bugs, dependencies, and multi-cloud navigation—to realize that their competition is consistently advancing, launching products faster and operating with greater efficiency. As a result, many are unknowingly stuck. The legacy systems that were once meant to secure stability now bind them in a cycle of complications.

Historically, brands believed they were making the safer choice by committing to long-term contracts with legacy platforms. However, Maze identified a different truth. Companies now face architectural bottlenecks and are ensnared in multi-cloud interdependencies, making it difficult to innovate or pivot swiftly.

To combat this, Maze advocates for a shift towards modern solutions that not only simplify the technology stack but also provide a clear path forward. The collaboration with Shopify empowers these businesses to achieve significant cost savings—over 30% in total ownership costs—and enjoy a 60% faster time-to-market. This transformation is essential to remove operational bottlenecks and achieve operational agility.

Unlocking New Potential



The importance of integrating platforms such as Klaviyo with Shopify cannot be ignored. This powerful combination allows businesses to harness real-time data to create personalized customer experiences, automate smarter, and enhance customer lifetime value. For brands, moving to Shopify with Maze is more than just a technical shift; it's a strategic advantage that enables them to escape the limitations imposed by their legacy systems.

Testimonials from industry leaders affirm the positive impact of this migration. Robert Weis, VP of Digital Technology at Coty, noted, "Partnering with Maze has been transformative for our direct-to-consumer business channel." He praises the meticulous approach in building their eCommerce sites, highlighting Maze's expert integration of their platforms with Klaviyo.

Maze’s leadership boasts extensive experience in eCommerce, having facilitated migrations from Oracle/ATG to Salesforce Commerce Cloud. They possess a proven, data-driven framework that evaluates total cost of ownership, change management needs, and tech complexity. More than just implementing solutions, they focus on understanding the underlying challenges businesses face in their digital transformation journeys.

Are You Stuck?



As part of the "Get Unstuck" campaign, Maze challenges enterprise leaders to confront uncomfortable truths. They pose essential questions:
  • - Is your technology stack stifling innovation?
  • - Are your engineers occupied with maintenance instead of developing new functionalities?
  • - Are you paying diminishing returns for your legacy system?
  • - Are you losing ground to competitors launching new products in weeks?

These inquiries invoke crucial reflection necessary for executives to overcome inertia and take decisive action towards transformation.

The Time for Change is Now



Maze’s position in the market is as a liberator from legacy constraints. According to Santo, "With Maze and Shopify, we’re not just replatforming; we’re liberating brands from outdated modes that no longer serve them." This calls for a new era in business practices that embodies operational efficiency and rapid innovation.

Maze’s engagement model focuses on fixed timelines, fixed fees, integrated training, and ongoing support to ensure successful implementation and optimized outcomes. As the landscape of enterprise retail continues to evolve, brands that embrace this transformation will not only survive — they will thrive.

To diagnose your business's level of stagnation and gain insight into how to begin your journey towards being #unstuck, visit Maze's official site. The era of being stuck can soon be just a memory, provided you're ready to take the leap.

Topics General Business)

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