Fourth RCEP Import Expo Kicks Off in Linyi, Shandong, China
Fourth RCEP Import Expo Kicks Off in Linyi, Shandong, China
On June 27, 2025, the Fourth RCEP Import Expo officially opened its doors in Linyi City, located in the eastern province of Shandong, China. This year’s event has proven to be an impressive display of international trade and collaboration, featuring 348 participating companies over a sprawling exhibition space of 35,000 square meters and offering 1,200 booths.
The expo attracted 15,000 visitors on its first day, a clear indication of its significance in the global trading landscape. Participants hailed from 66 countries and regions, including Malaysia, Cambodia, Japan, and South Korea, highlighting the event's international appeal.
Among the 247 international enterprises present, 179 belonged to the Regional Comprehensive Economic Partnership (RCEP) member states, while 51 were from nations involved in the Belt and Road Initiative, showcasing a broad spectrum of global business engagement.
Enhancing Global Connectivity
The expo serves not only as a marketplace but also as a platform for exchange between domestic and foreign enterprises. It features 17 national pavilions and 7 international sister city pavilions, attracting renowned companies like Wildberries and Voghion in the cross-border e-commerce sector. Notably, 20 international chambers of commerce and trade associations, including the China-Africa Business Council and the Korea SMEs and Startups Agency (KOSME), have participated, facilitating dialogues and collaborations.
This year’s event also highlights esteemed companies in dedicated areas focused on smart technologies and multinational enterprises. The presence of 18 leading technology firms, including Tesla and Unitree Robotics, alongside 11 Fortune Global 500 companies such as CP Group and Amazon, signifies the importance of innovation and advanced solutions in shaping future transactions.
Opportunities for Enterprises
Beyond showcasing products, the expo is a venue for signing various cooperation agreements, significantly broadening the external trade services and the supply chain of online platforms. Collaborations with eight major commercial markets, including hotel supplies and international food markets, have allowed for direct procurement organized by renowned supermarket chains and international sourcing teams throughout Shandong province. This not only strengthens local manufacturer connections but also assists businesses in tapping into national and global markets through special exhibition zones dedicated to high-quality export and consumer goods.
Furthermore, the expo successfully integrates both online and offline experiences, paving the way for a model that combines exhibitions, industry logistics, and digitization. These strategic movements position the expo as a crucial resource integration platform, amplifying Linyi's commerce, logistics, and industrial development capabilities.
In conclusion, the Fourth RCEP Import Expo stands as a hallmark event, illustrating the pivotal role that trade exhibitions play in advancing the economic goals of China and enhancing regional cooperation under the RCEP framework. As technologies evolve and trade dynamics shift, this expo offers an exceptional view of the ongoing progress in global commerce, making it a crucial destination for businesses looking to expand their reach and influence in the ever-changing marketplace.
Topics General Business）
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