#Japan #Tokyo #Brother Industries #Japanese Culture #BROTHER JOYFACTORY

Brother Introduces 'BROTHER JOYFACTORY TOKYO'

In June 2026, Brother Industries, a renowned company based in Nagoya, will unveil an innovative amusement facility named 'BROTHER JOYFACTORY TOKYO' at its Tokyo showroom located in Chuo City. This venue aims to offer visitors a unique, hands-on experience of Japanese culture, allowing them to not only participate in engaging activities but also to create tangible memories through various merchandise.

Concept and Experience

The central theme of BROTHER JOYFACTORY TOKYO revolves around 'Storytelling x Crafting'. Primarily targeting inbound tourists, the facility will showcase numerous activities that celebrate iconic elements of Japanese culture, such as Samurai and karaoke. The goal is to encourage guests to become the protagonists of their own Japanese adventure while simultaneously providing options to immortalize their experiences through customized products like T-shirts and badges.

Additionally, the venue aims to provide an exciting experience for both locals and visitors, with an emphasis on creating unique memories that guests can take home.

Experience Activities

1. SAMURAI LEGEND:
- Visitors will dress in Samurai attire and engage in a thrilling sword-fighting experience in sync with an instructor displayed on a large screen. Their moves will be enhanced by AI, transforming their performances into stunning visuals that can be printed onto T-shirts or created into buttons and mugs. Highlights of their performances will also be captured in short videos that guests can share instantly on social media, turning their adventure into a global narrative.

2. KARAOKE RECORD:
- Rooted in Japan's rich cultural heritage, this activity offers a recording studio-like environment, where guests can choose from popular J-POP and anime songs and sing their hearts out. With advanced digital mastering technology, even those unfamiliar with Japanese can sing in their native languages, with their voices recorded and transformed into perfect renditions. The finished product comes complete with a unique record cover, making it a perfect souvenir.

3. SHODO STAGE:
- Immerse yourself in an enchanting atmosphere that embraces the essence of Japanese aesthetics. Guided by projected demonstrations, guests will create dynamic calligraphy on canvas, turning their artwork into beautifully crafted items like framed prints or embroidered goods, thanks to Brother's technology.

4. SEWING STUDIO:
- At this creative hub, visitors can select from a variety of traditional fabrics and utilize Brother's sewing machines to craft beautiful Japanese-style pouches and accessories. The history of Brother, which dates back to 1908, enriches this experience, allowing even beginners to enjoy the satisfaction of sewing their creations.

5. CREATE KOBO:
- This area combines various images, sounds, and design templates inspired by Japanese culture, enabling guests to transform their creations into unique keepsakes like T-shirts, mugs, and tote bags. This ensures that every visitor leaves with a one-of-a-kind memory crafted during their visit.

Innovative Collaborators

Brother is collaborating with leading creators and technical partners in the entertainment and AI industries. Notable contributors include Shinji Aramaki from the 'Ghost in the Shell' series and producer Shinichiro Kojima from 'Monster Hunter', who bring their expertise to enhance the visitor experience.

Timeline & Ticket Sales

The venue will start test operations on April 21, 2026, with ticket sales through online platforms expected to begin in mid-May. The grand opening ceremony is scheduled for May 27, 2026, with the official launch set for June.

Ticket pricing includes admission to the 'SAMURAI LEGEND' activity and an original T-shirt, with additional activities available for purchase on-site. The anticipated ticket price is:

• - Entrance Fee: ¥8,800 (tax included)
• - Additional Activities: starting from ¥4,950 (tax included)

Facility Information

• - Name: BROTHER JOYFACTORY TOKYO
• - Location: 3-3-8 Kyobashi, Chuo City, Tokyo, in the Brother Tokyo showroom
• - Opening Date: June 2026 (tentative)
• - Hours: 1:30 PM – 9 PM, with the last entry at 7 PM (tentative)
• - Closed: Wednesdays and designated days
• - Website: BROTHER JOYFACTORY

With a blend of traditional Japanese culture and cutting-edge technology, BROTHER JOYFACTORY TOKYO promises to be an unforgettable experience for all who visit.