#Japan #Tokyo #Niconico #Short Videos #Dwango

Introducing 'Niconico Short'

On April 15, 2026, Dwango Co., Ltd., the company behind the video-sharing platform Niconico, launched a new feature called 'Niconico Short' on its mobile app for both iOS and Android users. This exciting addition allows users to enjoy vertical short videos while engaging with real-time comments, creating a unique viewing experience that Niconico users know and love.

The introduction of 'Niconico Short' enables users to swipe through a variety of short videos suited to their tastes, making content consumption much easier and more interactive. What sets this feature apart is the incorporation of the 'Nico' reaction functionality, allowing viewers to express their feelings towards the comments. This leads to an enriched social interaction among users, making video viewing a communal event.

For video creators, 'Niconico Short' has an innovative 'pinned video' feature which allows them to link another video within the playback screen. This seamless connection can guide viewers back to the original content, enhancing engagement without any additional steps in the posting process. Creators can publish videos up to three minutes long, which are automatically classified as 'Shorts' if they are in a square or vertical format. However, this classification only applies to videos uploaded after the April 15 release date, with scheduled uploads being excluded from this rule.

A dedicated player will exclusively handle the 'Niconico Short' videos, distinguishing them from regular video formats. As of the initial launch, PC users will still access short videos through the standard player, although a specific player for shorts is expected to debut around June 2026.

To celebrate the launch of the 'Niconico Short' feature, an exciting campaign called the 'Post & Nico Support Campaign' kicks off from April 15 to May 15, 2026. This campaign will reward participants with Amazon gift cards, incentivizing both creators and viewers to engage with the new feature.

Campaign Details

• - Participation Period: April 15, 2026 - May 15, 2026, 23:59

Conditions for Participants:

1. Creators: Must upload at least one short video during the campaign period. The number of entries increases based on the number of consecutive weeks of posting (Limited to 5 entries per account).
- Week 1: April 15 - April 19
- Week 2: April 20 - April 26
- Week 3: April 27 - May 3
- Week 4: May 4 - May 10
- Week 5: May 11 - May 15

2. Viewers: Must post comments on short videos and receive at least one 'Nico' reaction on their comments during the campaign period (Limited to 5 entries per account).

Rewards:

• - Creators: 90 participants will receive a 10,000 yen Amazon gift card.
• - Viewers: 100 participants will receive a 1,000 yen Amazon gift card.

For more information about the campaign, you can check here.
For details about 'Niconico Short', visit this page and feel free to explore the main Niconico site at Niconico.