#USA #Chicago #Lycored #Carotenoids #IFT Expo

Lycored's Milestone Celebration

Lycored, a global leader in the natural carotenoid sector for foods, beverages, and dietary supplements, is commemorating its 30th anniversary by introducing a wider range of stable natural color emulsions at the IFT FIRST Annual Event and Expo in Chicago. This initiative marks a significant expansion of Lycored's renowned collection of natural colors, known for their exceptional performance and stability in diverse applications.

For over three decades, Lycored has built a reputation for harnessing nature's benefits into solutions that empower brands to innovate in the realms of food, drinks, and nutraceutical products. With a focus on scientifically grounded, plant-based offerings that meet the evolving regulatory landscape regarding synthetic dyes, Lycored is committed to advancing natural coloring solutions.

Time to Shine Campaign

In line with their 30-year milestone, Lycored has launched the "Time to Shine" campaign, introducing three new naturally sourced and flavor-neutral coloring options that provide reliable performance and longevity in a variety of applications. These new colors are particularly suitable for use in beverages, including UHT dairy and plant-based products, gummies, supplements, sauces, and fruit preparations.

• - StellarYellow A shines brightly in juice-based drinks and concentrates.
• - StellarYellow C Clear offers a vibrant addition to clear beverages and gummies.
• - OrangeOvation C Clear provides extended shelf life and crystalline performance in multiple beverage and gummy applications.

These new products complement Lycored's established portfolio of red solutions based on lycopene, which serve as ideal replacements for synthetic colors like Red 3 and Red 40.

Global Leadership in Natural Colorants

Megan Dunn, Senior Global Marketing Director, emphasized, "Over the past 30 years, Lycored has become a trusted global leader in natural colorants. As food and beverage manufacturers increasingly seek natural solutions, our portfolio caters to the demand for high-quality, branded ingredients that deliver superior performance and stability compared to synthetic alternatives. With the launch of three new best-in-class natural color emulsions, Lycored can now truly shine."

Visitors at the IFT FIRST Annual Event can discover the rich applications of Lycored’s new colorful solutions through live demonstrations and sensory experiences at booth #1437.

About Lycored

Founded in 1995, Lycored is an international company at the forefront of unveiling inner beauty by combining nature's benefits with cutting-edge science. With a mission to enhance well-being through sensory journeys, Lycored stands as the world leader in natural carotenoids for foods, beverages, and dietary supplements. To learn more about their groundbreaking work, visit www.lycored.com.

For inquiries, please contact Kim Joyce at FoodMinds: +1 804 675 8109 or [email protected]