VETROelite Appoints Nicola Feletto as New CEO for Future Growth

VETROelite Welcomes Nicola Feletto as CEO

In an exciting development for the packaging industry, VETROelite, a subsidiary of TricorBraun, has announced the appointment of Nicola Feletto as its new Chief Executive Officer. This transition comes as part of a strategic move to propel the company forward while ensuring continuity in management and vision.

Leadership Transition

Nicola Feletto succeeds his father, Daniele Feletto, who has dedicated over 30 years to the company. Daniele will remain active in the company until April 2026, supporting Nicola and the management team during this crucial transition period. This change in leadership signifies not only a generational shift but a new chapter for VETROelite, known for its dedication to high-quality glass packaging.

A Vision for the Future

Matthew Hirst, President of TricorBraun Europe, expressed confidence in Nicola's capabilities, emphasizing that his extensive knowledge of the business is coupled with a passionate vision for the future. Nicola has been with VETROelite for more than a decade, initially joining as a Sales Manager for the UK, where he was instrumental in building the market and establishing solid relationships with key clients. Most recently, he served as Head of Sales, where he played a pivotal role in the company’s operations following its acquisition by TricorBraun.

The Legacy of Excellence

“I'm honored to lead VETROelite into its next chapter,” Nicola stated in a recent press release. “With a proud legacy and a strong culture, our incredibly talented team is poised to continue delivering exceptional service to our customers.” He aims to honor the foundation laid by Daniele while pushing the company toward new heights of success. Under Daniele's guidance, VETROelite grew to become a trusted partner to premium brands across various sectors, including cosmetics, food, and home fragrance.

About VETROelite and TricorBraun

Founded in 1994, VETROelite specializes in designing and distributing high-end glass packaging solutions. The company boasts a diverse portfolio, which includes various glass containers like bottles and jars, catering to clients in the spirits, food, cosmetics, and home fragrance sectors. VETROelite's commitment to flexible production options and exceptional design expertise has made it a prominent player in the packaging industry.

TricorBraun, the parent company, has established itself as a global leader in packaging since its inception in 1902. With over 100 locations worldwide and more than 2,000 professionals in the field, TricorBraun emphasizes solving complex packaging challenges for customers and fostering growth in the marketplace.

Looking Ahead

As Nicola Feletto steps into his new role, VETROelite is set to maintain its dedication to quality and innovation. This leadership change presents a fresh opportunity for the company, ensuring its values remain at the core of its operations. The transition symbolizes a blend of continuity and new energy as VETROelite heads into the future with a structured approach to growth and customer partnerships.

With a solid foundation and a bright outlook, VETROelite under Nicola Feletto’s leadership is poised to enhance its position as an industry leader, ensuring that both employees and customers continue to thrive in this evolving landscape.