In a remarkable initiative aiming to promote sustainability, SOY Corporation has partnered with US Foods to roll out a project named "Adachi Guruguru Coffee Project," utilizing its proprietary UP0TECH® technology. Commencing September 1, this collaboration takes place in Adachi, Tokyo, and is designed to repurpose coffee grounds, materials that are typically discarded, into edible products and desserts.
SOY, headquartered in Numazu, Japan, brings nearly 300 years of fermentation expertise into the mix. By leveraging UP0TECH®, the project eliminates the energy-intensive drying process traditionally associated with coffee grounds, significantly reducing CO2 emissions. Thus, the initiative embodies a commitment to facilitating a circular economy by turning local waste into valuable resources.
The collaboration with US Foods stems from their mission to attract more customers to coffee roasting establishments, which are facing challenges due to declining disposable incomes and population. The urgency of finding a productive method for managing the approximately 860,000 tons of coffee grounds discarded each year in Japan sparked this innovative cooperation.
Data from the All Japan Coffee Association states that in 2020, the coffee consumption in Japan was around 430,000 tons, resulting in a surplus of discarded coffee grounds, which maintain a moisture content surpassing 65%. This staggering figure highlights the importance of initiatives like the "Adachi Guruguru Coffee Project" that aim to transform waste into a resource.
This project is not merely about fighting waste; it also aims to foster a local circular economy through engaging community events like
COFFEE TOWN ADACHI. Scheduled for November 29, this interactive event will educate attendees — from children to adults — about coffee cultivation, brewing processes, and more. The objective is to encourage participation and enthusiasm about coffee culture within the community, thereby strengthening local bonds.
SOY's UP0TECH® technology has gained traction for its innovative approach to coffee grounds. By avoiding traditional drying methods, coffee grounds can be converted into fermented pastes suitable for various uses, including food and cosmetics. This patented technology (Japanese Patent No. 7418707) ensures that not only is waste minimized, but its value is maximized.
The beauty of this innovation lies in its ability to allow coffee lovers to indulge in two experiences: the fresh aroma of brewed coffee and the delight of new creations derived from the remains. With UP0TECH®, every last part of the coffee experience is utilized — a testament to SOY's philosophy of resourcefulness.
Looking toward the future, SOY plans to extend UP0TECH® technology beyond coffee grounds to applications in the textile and steel industries, promoting sustainability across various sectors. This strategy will unfold as the project transitions from a pilot phase to full-scale implementation, scheduled for evaluation and expansion after its initial run.
In the words of SOY President Tezuka Ishigaki, "It’s an honor for us to apply our historical fermentation techniques to contemporary local challenges. By elevating coffee grounds into a valuable resource, we aim to contribute to achieving a zero-waste society." Likewise, Yasukhiro Sugimoto, President of US Foods, emphasizes the importance of this collaboration in enhancing both industry sustainability and community revitalization.
This unique project represents a significant step towards a more sustainable coffee culture, linking innovation to tradition and bridging gaps within the community while providing a practical solution to coffee waste. The initiative stands as an inspiring model for others looking to engage in similar sustainability efforts.