#Japan #Tokyo #Coffee Brand #AGF Coffee #Takao Osawa

A New Chapter for AGF Coffee with Takao Osawa

In an exciting move, Ajinomoto AGF has announced the release of a new TV commercial for its premium coffee brand, "Chotto Zeitaku na Kohiten," featuring the acclaimed actor Takao Osawa. The new advertisement, titled "Kohi wo, Kokoro ni," will be available on the official AGF YouTube channel starting September 18, 2025. Following this online release, it will also be broadcast across national television from September 25, 2025.

The Philosophy Behind the Brand

Ajinomoto AGF aims to enrich the lives of its customers through its variety of beverages, including coffee, by promoting the values of 3R: Relax, Reset, and Refresh. The tagline "Itsudemo, Fuu" encapsulates their commitment to enhancing both mental and physical wellbeing.

The long-standing "Chotto Zeitaku na Kohiten" series invites consumers to focus on the deeper value of coffee, especially in our fast-paced lives where moments of tranquility seem hard to come by. The new key message, "Kohi wo, Kokoro ni," reflects this philosophy, encouraging viewers to find solace in a simple cup of coffee.

Takao Osawa's Role

Takao Osawa, a well-known coffee lover himself, brings a natural and relatable portrayal to the commercial. His performance, which captures the serenity and joy one can experience while enjoying coffee, is set against the backdrop of a kitchen in a cozy home. The narrative showcases how a single cup of coffee can bring calmness and clarity, especially in tumultuous times. As Osawa carefully brews and savors his coffee, viewers are invited to witness his transformation into a state of peacefulness, illustrating the essence of the brand’s message.

In line with the TV commercial's release, AGF's official YouTube channel will host exclusive behind-the-scenes footage of the making of the advertisement. This includes intriguing snippets of Osawa skillfully preparing coffee and reviewing scenes with focus and dedication. Fans can immerse themselves in the process that brings this heartfelt commercial to life.

TV Commercial Details

The commercial's specifics are as follows:

• - Title: "Kohi wo, Kokoro ni" (15-second and 30-second versions)
• - Release Date: September 18, 2025 (YouTube), September 25, 2025 (TV broadcast)
• - Featured Actor: Takao Osawa
• - Broadcast Area: Nationwide

The vivid imagery and heartfelt message evoke the simplicity of taking a moment to enjoy a cup of coffee amidst life's chaos, reflecting on how this daily ritual can offer a taste of luxury.

Filming Insights

Osawa made a memorable entrance to the filming set, donned in a soothing natural-toned outfit. The set, designed to mimic a cozy home kitchen, allowed him to shine. His graceful coffee brewing, coupled with a spontaneous sigh of satisfaction after tasting the freshly made brew, paints a picture of authenticity and warmth. The crew was captivated by his ability to express nuanced emotions, a testament to Osawa’s talent.

As filming wrapped up, he received a bouquet and a year’s supply of "Chotto Zeitaku na Kohiten" coffee. With a beaming smile, Osawa commented, “I will enjoy this a lot.” The entire atmosphere was warming, framed by a rich deep blue visual theme that shows Osawa’s relaxed demeanor.

Actor Profile: Takao Osawa

Born March 11 in Tokyo, Takao Osawa debuted in the industry with the drama "Kimi to Ita Natsu" in 1994. He has an impressive filmography, including notable works such as “Sekai no Chūshin de, Ai wo Sakebu,” “Metrorō ni Notte,” “Wara no Tate,” “AI Hōkai,” and the “Kingdom” series. His current recognition continues to soar, with his upcoming film "Chinmoku no Kantai: Hokkyokukai Dai Kaisen" set for release on September 26, 2025.

Brand Overview

"Chotto Zeitaku na Kohiten" offers coffee crafted through unique roasting techniques that evoke rich aromas and a satisfying aftertaste, allowing consumers to enjoy a luxurious moment similar to visiting a coffee shop. This product line includes a diversity of options such as regular coffee, instant coffee, single-serve drip coffee, and stick coffee - ensuring there’s something for everyone’s lifestyle.

For inquiries, customers can contact the AGF customer service hotline at 0120-17-8651.