Poppy Playtime Pop-Up Store at Toys 'R' Us: A Must-Visit Event
Get ready for a thrilling experience as the highly awaited
Poppy Playtime pop-up store is set to open at
Toys 'R' Us starting September 18, 2026. Presented by
Infolens Inc., a well-known entertainment product supplier, this event promises unique merchandise and exclusive collectibles designed especially for fans of the popular horror game.
Event Details
The pop-up store will run from
September 18 to October 18, 2026, across eight selected Toys 'R' Us locations nationwide. Fans will have the chance to purchase Poppy Playtime-related products and receive a special original postcard as a bonus. To qualify, customers must spend a minimum of
2,000 yen (including tax) in a single transaction. There will be a total of
300 postcards available, so fans are encouraged to act quickly!
Participating Locations:
- - Toys 'R' Us Sapporo Store
- - Toys 'R' Us Asahikawa Store
- - Toys 'R' Us Kinshicho Store
- - Toys 'R' Us Tachikawa Tachi Store
- - Toys 'R' Us Fujimi Store
- - Toys 'R' Us Namba Parks Store
- - Toys 'R' Us Kyoto Station Store
- - Toys 'R' Us Hakata Marui Store
Special Postcard Promotion
The star of this event is an exclusive postcard featuring the enigmatic character known as the “Prototype.” This postcard will be available only during the event, making it a unique addition to any collector’s set. Make sure not to miss the chance to grab this limited edition item!
Shopping Conditions
While the event runs through mid-October, the postcard offer is limited to a first-come, first-served basis, so once the available quantities have been given away, the promotion will end. Additionally, this offer excludes the Poppy Playtime game software; only the character merchandise will apply toward the purchase requirement.
What is Poppy Playtime?
Launched in October 2021 and growing in popularity across platforms,
Poppy Playtime quickly became a hit with younger audiences, especially through engaging YouTube gameplay videos. The game's suspenseful atmosphere and intriguing characters, such as
Huggy Wuggy, have captured the attention of teens and children alike. The excitement continues to build with the imminent release of
Chapter 5: Broken Things on February 19, 2026, adding to the franchise's growing list of thrilling contents.
Beware of Imitations
Given the immense popularity of Poppy Playtime, many counterfeit merchandise items have emerged. Shoppers are cautioned to avoid unlicensed goods and similar products that do not comply with official rights and trademarks. Any issues arising from counterfeit goods are not the responsibility of Infolens Inc. Customers are advised to make purchases only from recognized vendors to ensure authenticity.
About Infolens Inc.
Founded in October 2018,
Infolens Inc. is committed to supplying high-quality, officially licensed merchandise from popular global franchises. With approximately 500 product types in their catalog, they offer a wide array of entertainment-related imports and domestically manufactured goods. They serve major retail chains and operate online stores and direct shops throughout Japan. For further information, visit
Infolens Official Website.
Join us at Toys 'R' Us this September for an unforgettable pop-up experience featuring the exciting world of Poppy Playtime! Remember, stock is limited and only available at participating stores until supplies last.