#Japan #AI Search #Shibuya #LANY #B2B LLMO

Introduction

In the continuously evolving world of digital marketing, understanding how to leverage AI for B2B enterprises is becoming increasingly crucial. LANY Inc., based in Shibuya, Tokyo, has recently unveiled the 'B2B LLMO Guidebook', a crucial resource tailored for B2B companies focusing on AI search optimization strategies. The rise of generative AI in business settings is noteworthy, especially as professionals foresee its applications to enhance their operations.

The Rise of Generative AI

As of February 2026, a remarkable 21% of the inquiries directed to LANY originated from generative AI channels. This underscores the growing significance of AI in the B2B marketing landscape. The guidebook aims to furnish businesses with a framework to ensure their services are effectively recommended in AI searches.

Background for the Guidebook

Navigating the B2B market often involves meticulous comparisons of price, functions, and implementation requirements. The use of generative AI is expanding beyond mere information gathering; it's now an instrumental tool in service selection. Traditional lead generation strategies that rely primarily on nurturing after initial contacts may soon become insufficient. With AI acting as a comparison tool, potential customers can engage with AI-generated insights before making direct inquiries, leading to what LANY calls 'silent decision-making'. This raises concerns that businesses might miss out on being considered in the early stages of decision-making.

Thus, the impetus for creating this guidebook centers around the necessity for effective AI search strategies that ensure businesses are included in the initial phases of customer evaluations.

Three Main Strategies

Within the guidebook, four key steps are outlined for B2B companies to refine their AI search strategies:
1. Defining the questions where their services should emerge.
2. Clarifying the criteria that AI prioritizes for comparisons.
3. Identifying optimal search result presentations for AI reference.
4. Strategically positioning evidence and information within those search results.

Moreover, the guide highlights three priority initiatives for B2B entities: designing content for service websites, improving SEO rankings, and ensuring effective representation on comparison sites.

Core Contents of the Guidebook

The guidebook delves into critical areas including:

• - The Importance of LLMO in B2B Marketing: An exploration of generative AI's role in B2B comparison shopping, framed through the purchasing process.
• - LLMO Framework: A four-step framework covering everything from question definition to the placement of supporting evidence.
• - Recommended Practices for B2B LLMOs: A selection of essential strategies for optimizing their LLMO effectiveness.
• - Performance and Case Studies: A narrative outlining the path to securing recommendations through AI.

Download the B2B LLMO Guidebook here

About LANY Inc.

Founded with the mission of 'indexing valuable things', LANY focuses on providing comprehensive digital marketing support. Their services span from SEO and internet advertising to LLMO strategies, ensuring a holistic approach to customer growth.

Company Overview

• - Name: LANY Inc.
• - Website: lany.co.jp
• - CEO: Keita Takeuchi
• - Business Activities: Digital marketing support, recruitment assistance
• - Location: 5-27-5 Sendagaya, Shibuya, Tokyo, Link Square Shinjuku 16F WeWork

For Inquiries

Contact LANY Inc.:

• - Contact Person: Megumu Shimizu
• - Email: [email protected]
• - Contact Form: Contact Us

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