#Japan #Tokyo #Gyukaku #Reins International #Happy Turn

A Delicious Collaboration: Gyukaku x Happy Turn

Starting May 25, 2026, Gyukaku, a member of the Colowide Group, will introduce a special limited-time menu featuring a collaboration with the beloved snack, Happy Turn, produced by Kameda Seika. This year marks a significant milestone for Gyukaku, celebrating its 30th anniversary. To honor this occasion, the restaurant aims to enhance the dining experience with a delightful twist on Happy Turn that customers of all ages adore.

Experience the Magic of Sweet and Savory Yakiniku

The essence of this collaboration is to recreate the sweet and savory allure of Happy Turn within the traditional yakiniku experience Gyukaku is known for. The new menu includes three types of meat: Happy Pork Galbi, Happy Toro, and Happy Chicken, alongside a unique dessert—Gyukaku Ice in Happy Turn flavor. The key to this delightful experience is the Gyukaku Original Yakiniku Powder with a Happy Turn twist, which diners can sprinkle and dip onto their grilled meats for a playful eating adventure.

Imagine grilling meat sprinkled with this special powder, then adding even more upon serving. The combination of the succulent flavors of meat mixed with the addictive sweet and savory seasoning of Happy Turn creates an irresistible experience that promises to be a flavor explosion.

To cater to all customers, half-size options are available for those who want to try out these new flavors without committing to full portions. Plus, they can be enjoyed as part of the all-you-can-eat courses available at Gyukaku.

Behind the Product Development

The development for this collaboration was centered around how to translate the deliciously irresistible taste of Happy Turn into Gyukaku’s offerings. Every type of meat served at Gyukaku underwent trials to perfect the recipes and the way customers would enjoy these meals. Considerations were made regarding the characteristics of the meats and how they interact with the grilling process, ensuring that the powder’s flavor complements the meat's natural taste.

When taking a bite of the grilled meat, diners will experience the true essence of Happy Turn's sweet and savory goodness by generously sprinkling the powder on top, creating a unique eating experience.

Product Lineup

Here’s a closer look at the new offerings:

Happy Pork Galbi

• - Price: 480 yen (excluding tax)/Half: 280 yen (excluding tax)

The distinctive sweet-savory flavor of Gyukaku's Original Yakiniku Powder blends perfectly with the taste of the pork galbi.

Happy Toro

• - Price: 580 yen (excluding tax)/Half: 350 yen (excluding tax)

With a delightful crispy texture and the rich flavor of toro, this dish is guaranteed to keep you coming back for more.

Happy Chicken

• - Price: 480 yen (excluding tax)/Half: 280 yen (excluding tax)

Juicy and mild-flavored chicken thighs create a delectable experience that will bring smiles to everyone at the table.

Gyukaku Ice - Happy Turn Flavor

• - Price: 290 yen (excluding tax)

A creative twist on Gyukaku’s iconic dessert, this ice cream is transformed into a sweet-savory delight.

All four new items are also available in all-you-can-eat courses at Gyukaku locations.

Collaboration Details

• - Sales Period: May 25, 2026, to July 5, 2026 (while supplies last)
• - Participating Locations: All Gyukaku restaurants and all-you-can-eat specialty stores across Japan

The Happy Turn Legacy

Happy Turn celebrates its 50th anniversary in 2026. Created during a time when people needed joy, Happy Turn was designed with the hope that happiness would return to customers. Over the past five decades, the brand has remained dedicated to providing joyful experiences and continues to do so.

To learn more about Happy Turn's 50-year journey, visit their official anniversary site: Happy Turn 50th Anniversary.

About Reins International

Reins International Co., Ltd. is led by President Kota Sumikawa and operates various dining establishments, including Gyukaku, Shabu Shabu On-Yasai, and Izakaya Doma Doma.

This collaboration symbolizes a compelling culinary experience that intertwines beloved flavors and the essence of memories, creating shareable moments for families and friends alike. Don't miss the chance to taste this exciting new menu and celebrate the joy of yakiniku and Happy Turn together!