Experience a New Plant-Based Food Revolution at Isetan Shinjuku's Limited Time Popup
From June 24 to June 30, 2026, Isetan Shinjuku will host a unique popup event dedicated to plant-based foods, focusing on the innovative use of chlorella, a superfood from Chikugo. This event, organized by Tasumo, invites guests to explore the benefits of incorporating this nutritious algae into their diets.
At the popup, attendees can enjoy tastings of chlorella water and a variety of chlorella-infused dishes, including chlorella veggie curry and kid-friendly meals like mapo tofu and curry. It's a great opportunity for health enthusiasts, families with young children, and anyone looking to try plant-based foods for the first time.
The event will take place daily from 10:00 AM to 8:00 PM at the Isetan Beauty Apothecary on the basement level of Isetan Shinjuku. During this period, the first 200 visitors who show a special coupon from the Isetan Mitsukoshi app will receive complimentary samples of KAKERU MIDORI, a chlorella powder product. This initiative aims to give participants a hands-on experience of the taste and nutritional benefits that Chikugo chlorella has to offer.
The KAKERU MIDORI product includes 100% Chikugo chlorella powder, allowing users to easily add nutrition to their meals or beverages. Additionally, visitors can find chlorella tablets produced without any binding agents, making them a convenient option for daily consumption. With prices starting from 1,404 yen for a 7-pack, these offers are accessible for those wanting to enhance their diets.
Moreover, the popup will showcase a delicious 100% plant-based retort curry that not only provides rich flavors from vegetables and fruits but also ensures an intake of vitamin B12 through the incorporation of Chikugo chlorella. Priced at 972 yen for 180 grams, this curry is designed for both taste and nutrition.
Attendees can also discover child-friendly products like mapo tofu and curry mixes, both made using exclusively plant-based ingredients. The mapo tofu mix is created without any spicy components, making it suitable for young palates, while the curry is enriched with spinach and a variety of vegetables, available for just 432 yen.
Tasumo's philosophy centers around the theme of nourishing the body through innovative food solutions by adding algae to boost nutrition. This popup presents a wonderful chance for participants to learn how plant-based foods can contribute positively to their health and overall well-being.
Having established itself as a pioneer in the chlorella industry since 1964, Chlorella Industries Co., Ltd. operates from its facility in Chikugo City, Fukuoka Prefecture, where it cultivates and processes chlorella algae into an extensive range of health foods, supplements, and agricultural materials. Their commitment to promoting healthy living is reflected in their consistent recognition as a Health Management Excellent Corporation since 2018, along with achieving FSSC 22000 certification in 2023, carrying forth their mission of bringing health and happiness to humanity.
At the popup, attendees can enjoy tastings of chlorella water and a variety of chlorella-infused dishes, including chlorella veggie curry and kid-friendly meals like mapo tofu and curry. It's a great opportunity for health enthusiasts, families with young children, and anyone looking to try plant-based foods for the first time.
The event will take place daily from 10:00 AM to 8:00 PM at the Isetan Beauty Apothecary on the basement level of Isetan Shinjuku. During this period, the first 200 visitors who show a special coupon from the Isetan Mitsukoshi app will receive complimentary samples of KAKERU MIDORI, a chlorella powder product. This initiative aims to give participants a hands-on experience of the taste and nutritional benefits that Chikugo chlorella has to offer.
The KAKERU MIDORI product includes 100% Chikugo chlorella powder, allowing users to easily add nutrition to their meals or beverages. Additionally, visitors can find chlorella tablets produced without any binding agents, making them a convenient option for daily consumption. With prices starting from 1,404 yen for a 7-pack, these offers are accessible for those wanting to enhance their diets.
Moreover, the popup will showcase a delicious 100% plant-based retort curry that not only provides rich flavors from vegetables and fruits but also ensures an intake of vitamin B12 through the incorporation of Chikugo chlorella. Priced at 972 yen for 180 grams, this curry is designed for both taste and nutrition.
Attendees can also discover child-friendly products like mapo tofu and curry mixes, both made using exclusively plant-based ingredients. The mapo tofu mix is created without any spicy components, making it suitable for young palates, while the curry is enriched with spinach and a variety of vegetables, available for just 432 yen.
Tasumo's philosophy centers around the theme of nourishing the body through innovative food solutions by adding algae to boost nutrition. This popup presents a wonderful chance for participants to learn how plant-based foods can contribute positively to their health and overall well-being.
Having established itself as a pioneer in the chlorella industry since 1964, Chlorella Industries Co., Ltd. operates from its facility in Chikugo City, Fukuoka Prefecture, where it cultivates and processes chlorella algae into an extensive range of health foods, supplements, and agricultural materials. Their commitment to promoting healthy living is reflected in their consistent recognition as a Health Management Excellent Corporation since 2018, along with achieving FSSC 22000 certification in 2023, carrying forth their mission of bringing health and happiness to humanity.
Topics Consumer Products & Retail）
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