Data Privacy Day 2026: Consumers Demand Trust in Information Handling
Data Privacy Day 2026: Consumers Demand Trust in Information Handling
Introduction
January 28th marks the annual Data Privacy Day, a global initiative emphasizing the need for respect for privacy and the importance of data protection. A recent survey conducted by NSS Smart Consulting Company, targeting individuals aged 20 to 60, sheds light on consumer anxieties regarding the handling of personal information by companies and the criteria used to gauge the trustworthiness of these entities.
The Rise of Digital Services and Privacy Concerns
The growing use of digital services has led many consumers to regularly provide their personal information for transactions such as online purchases and subscriptions. However, this surge in data sharing has been met with rising concerns over unauthorized use and data leaks. The NSS study sought to understand the nuances of consumer anxiety surrounding these matters and how they perceive
Topics Consumer Technology）
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