Shell Announces Major Sale of Jiffy Lube International to Monomoy Capital Partners

In a significant move to streamline its operations, Shell USA, Inc. has confirmed its decision to sell Jiffy Lube International (JLI) and Premium Velocity Auto (PVA) LLC to Monomoy Capital Partners for a sum of $1.3 billion. This strategic divestiture aligns with Shell's commitment to focus on its core lubricants business. As a fully owned subsidiary under Pennzoil Quaker State Company, which encompasses Shell’s lubricants segment in the United States, Jiffy Lube has been an integral part of the company’s identity for over two decades.

The sale includes not only the recognizable Jiffy Lube brand but also its vast network of franchised locations operated by independent franchisees, as well as those managed by the PVA group. Despite the divestiture, Shell will continue to maintain and distribute its other notable brands including Pennzoil and Rotella in the U.S. and Canada, which service a variety of sectors - from consumer to industrial.

"This divestment is an opportunity to optimize our asset portfolio by focusing on areas that present higher returns. It also allows us to reinvest in growing markets that align with our strategic vision," remarked Machteld de Haan, the President of Shell's downstream division. This transaction is positioned to close in the latter half of 2026, pending regulatory approvals and other closing conditions.

Jiffy Lube, known for its oil change and light repair services, operates more than 2,000 franchise locations across the United States and also has international licensees in Canada. The brand represents approximately 6.5% of Shell's total lubricants volume in North America. The robust performance of Jiffy Lube over the years led to its reputation as a trusted choice among millions of drivers across the continent.

With this sale, Monomoy Capital Partners will gain not only the trademark rights to Jiffy Lube but also become the owner of the Premium Velocity Auto LLC, which is the second-largest franchisee of Jiffy Lube with over 360 locations scattered across 20 states. The deal, therefore, heralds a transition for Jiffy Lube and its affiliated operations, promising potential growth under new ownership.

Shell has long been a leader in the lubricants market, dominating the industry by volume for over 19 consecutive years, according to reports by Kline Company. The company aims to bolster its investments in areas deemed critical to driving future success in terms of efficiency and sustainability. Operating in every U.S. state and with over 11,000 employees, Shell remains a pivotal entity within the energy sector of the United States, focusing on meeting evolving customer demands for energy solutions.

As Shell embarks on this new chapter transitioning Jiffy Lube to a fresh management under Monomoy Capital Partners, the overarching goal remains clear — to enhance operational focus and foster innovation that drives higher returns. The future holds promising possibilities for both Shell and the newly transitioned Jiffy Lube, with expectations set to exceed the outcomes of this significant divestiture.

Topics Consumer Technology)

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