#Tate Modern #Dom Pérignon #Creative Campaign

A Journey Through Time: Dom Pérignon's Latest Creative Campaign

On May 15, 2025, the Tate Modern in London became the backdrop for a remarkable celebration of Dom Pérignon’s latest creative endeavor, titled “Creation is an Eternal Journey.” This global event marked the unveiling of a campaign reflecting the essence of creativity and the ongoing dialogue among seven iconic creators.

The event gathered renowned figures such as actress Tilda Swinton, model and essayist Zoë Kravitz, and Iggy Pop alongside Japanese guests like architect Johei Shigematsu and model Ayumi Kuzumi. This assembly of talent underscored Dom Pérignon’s unwavering commitment to creativity, forging a narrative that transcends time and engages the past, present, and future.

The Essence of the Campaign

“Creation is an Eternal Journey” delves into the bold exploration of creativity that Dom Pérignon embodies. Through the participation of seven distinguished artists—including Takashi Murakami and Clara Smith—the campaign showcases the fusion of diverse perspectives that drive the brand forward. The dialogue aims to inspire new creations that resonate beyond the constraints of time and space.

In an announcement about the campaign, it was mentioned that on May 15, 2025, another global event curated by Dom Pérignon would take place at the Tate Modern, emphasizing the ongoing evolution of its artistic journey. This event will be structured around three temporal axes: the past, present, and future.

Exploring Temporal Dimensions

• - The Past: This section will reflect on the life of Dom Pierre Pérignon and the conversations that the Maison has had with cultural figures throughout history, showcasing how these dialogues shaped the identity of the brand.
• - The Present: The current moment is illustrated through portraits and films created by photographer Collier Shore and director Camille Summers-Valli, heralding a new era of creativity at Dom Pérignon.
• - The Future: Finally, the future narrative will be guided by the vision of Chief Winemaker Vincent Chaperon, articulating the cyclical process of cultivation, creation, and assemblage.

A Sensory Experience

The event kicked off with a gastronomic journey designed by Michelin-starred chef Clara Smith, who paired her menu with Dom Pérignon Vintage 2008 - P2. The flavors aroused in the guests a multisensory experience, evoking deep emotions and memories with each sip. The pairing was described as an exploration of textures and flavors, creating an expansive sensation that enveloped the palate like silk.

Artist Tilda Swinton took the stage to deliver a performance titled