Excitement Grows for Cooperative Board Game 'ito' as Total Sales Surpass One Million Copies!

Celebrating Success with 'ito'

The cooperative board game 'ito', published by Arclight Co., Ltd., based in Chiyoda, Tokyo, has achieved an impressive milestone by surpassing one million total sales across its domestic and international series. This notable achievement highlights the game's popularity and effectiveness in fostering delightful conversations among players.

Originally launched in August 2019, 'ito' has gained a dedicated following by encouraging individuals to cooperate in aligning cards, numbered from 1 to 100, without verbally stating the numbers. Instead, players communicate through prompts, enhancing their engagement and understanding of each other's values and perspectives. This unique gameplay experience makes 'ito' ideal for both casual gatherings and educational settings, promoting communication among friends or even strangers.

The game's developer, Mitsuru Nakamura, known as 326, shared heartfelt remarks celebrating this achievement: "'ito' is a game that was born from the creativity and support of everyone involved. It evolved through the collective playing experiences of many, and with each game, we find new ways to unite people, especially in these challenging times when social connections are often tested. I feel incredibly lucky and grateful to be part of this journey."

The Game's Format

- Players: 2 to 10
- Playtime: Approximately 30 minutes
- Age: Suitable for ages 8 and up

As part of its growth, the 'ito' series includes various expansions such as 'ito Rainbow' for team-based gameplay and 'ito Classic', featuring a nostalgic design.

Growth and Expansion

With the recent sales success, Arclight has set ambitious plans to release the fourth installment of the 'ito' series in 2027. As a bonus to fans and supporters, a promotional giveaway campaign is currently running, where players can follow the official Arclight Games account on X and repost a campaign post for a chance to win a set of all three 'ito' game variants: 'ito', 'ito Rainbow', and 'ito Classic'. This campaign aims to express gratitude towards the gaming community that contributed to 'ito's journey.

The giveaway runs from June 30 to July 14, 2026, giving players an opportunity to engage with the brand.

Call for Creativity

In line with the upcoming release, Arclight is also inviting submissions of creative prompts for the new game content. Players can contribute ideas based on the values they wish to express through gameplay, enhancing community involvement in the game's development.

About Arclight Co., Ltd.

Founded in 1998, Arclight operates as a comprehensive manufacturer of board games, focusing on their design, development, and distribution. Alongside this, they host Japan's largest board game event, Game Market, dedicated to expanding human communication through games. As a leader in the gaming community, Arclight continues to innovate and introduce new titles each month, to the delight of board game enthusiasts.

For more information, visit Arclight's official website or check out the product pages for 'ito', 'ito Rainbow', and 'ito Classic'. Celebrate and engage with the future of interactive board games!