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PickleRage's Exciting Year: Expanding and Innovating for the Future

As we look back at 2025, PickleRage, an emerging force in the indoor pickleball arena, has made remarkable strides in growth and member experience. With an impressive nationwide expansion strategy, the franchise has set a framework for anticipated long-term success as it looks ahead toward 2026.

Franchise Expansion Across the United States

During 2025, PickleRage significantly surpassed its franchise development goals by signing over twenty-five new agreements. This strategic move has allowed the company to reach a broader audience, successfully entering into new markets including New Hampshire, Arizona, Illinois, Nevada, North Carolina, and Colorado. This rapid growth showcases the rising popularity of pickleball as a key sport across diverse regions of the United States.

By the end of 2025, the active development pipeline reveals that PickleRage clubs are set to open in various states:
Midwest:

• -  Ohio: Dublin (site selection), Newark (site selection), Centerville (opening Q1 2026)
• -  Michigan: Portage (opening Q1 2026), Genesee County (site selection), West Bloomfield (open), Grand Rapids (signed), Western Wayne County (site selection)
• -  Nebraska: Omaha (site selection)
• -  Indiana: Greater Indianapolis (signed), West Lafayette (site selection)
• -  Illinois: Western Cook County (signed)

East Coast:

• -  Maryland: Glen Burnie (open), Eldersburg (opening Q1 2026)
• -  New Jersey: Union County (opening Q1 2026), Middlesex County (site selection)
• -  New York: New Rochelle (opening Q1 2026)
• -  New Hampshire: Hillsborough County (site selection)

Southeast:

• -  Florida: South Florida (site selection), Fort Myers (opening Q1 2026), Ocala (signed), Jacksonville (open)
• -  North Carolina: Raleigh (site selection), Greater Charlotte (site selection), Jacksonville (in development)
• -  South Carolina: York County (site selection), North Charleston (open)
• -  Alabama: Mobile (open), Huntsville (in development)

Central, Southwest, and West:

• -  Texas: Austin (opening Q2 2026), West Austin (site selection), Northeast Austin (site selection)
• -  Arizona: Phoenix (site selection)
• -  Nevada: Las Vegas (site selection)
• -  Colorado: Denver (site selection)

This projections demonstrate the franchise’s ambition of achieving an impressive 500 clubs across the nation in the near future.

Innovating Club Experiences and Support Structures

The growth trajectory of PickleRage was accompanied by significant enhancements in member experiences through innovative training technologies, expanded programming, and strategic partnerships aimed at boosting overall engagement.

One of the standout initiatives in 2025 was the launch of The Johnson's Kitchen, a digital training platform led by pro players which provides clinics and video content from pickleball superstars JW, Julie, and Jack Johnson. This addition offers members an immersive learning environment, allowing them to sharpen their skills both inside and outside the club.

Another exciting venture is the Pickletini Partnership—a collaboration that infuses trendy pickleball fashion into the club atmosphere, kicking off at the North Charleston flagship location. This initiative is set to be the go-to for stylish on-court accessories.

Moreover, PickleRage introduced Smoothie Bars in select clubs, ensuring that players have convenient access to nutritious refreshments before or after their matches. The introduction of Stretch & Recovery Zones also highlights the club's commitment towards promoting player safety and enhancing performance through personalized recovery options.

Strengthening the Team Behind the Brand

To accommodate its rapid expansion, the arrival of new key team members further strengthens essential functions within the company. Notables include David Fromal in Franchise Development, Sydney James taking charge of Franchise Marketing, Chris Martignetti focusing on Real Estate & Construction, and Lizzie Lamb as the Corporate Events Manager. This influx of talent is set to bolster operational efficiency and brand visibility as PickleRage continues its growth.

Looking Ahead to 2026

Reflecting on the achievements of 2025, COO David Smith shared, "This was a defining year for PickleRage. We fortified our foundational aspects, revolutionary innovations were introduced, and we expanded into fresh markets to ensure long-term success. As we move into 2026, our mission remains focused on opening priority clubs, assisting our franchise partners, and continuously enhancing member experiences."

With its sights firmly set on opening awarded markets and providing comprehensive support to franchisees throughout every stage of the launch process, PickleRage aims to usher in an era of unparalleled indoor pickleball experiences. This includes upgraded booking systems, enhanced programming, and broader wellness-oriented amenities.

Ultimately, PickleRage operates within a community design ethos—creating more than just venues but also experiences that foster connection and sportsmanship in an invigorating environment. Coupled with a comprehensive growth strategy and a rapidly expanding footprint, the brand enters 2026 with the confidence needed to embark on its next wave of exploration.

For more in-depth information regarding PickleRage, please visit PickleRage's Official Website.