Krispy Kreme and Kodomo
2025-07-14 05:43:21

Exciting Collaboration: Krispy Kreme and Kodomo Challenge Create Delicious Learning Experiences for Kids

Sweet Learning: The Krispy Kreme and Kodomo Challenge Collaboration



Introduction
This summer, Krispy Kreme Japan (KKDJ) has teamed up with Benesse Corporation's esteemed educational brand, Kodomo Challenge, bringing a special collection of collaboration products to children. Beginning July 25, 2025, the aptly named “Kodomo Challenge Mini Box” will be available at Krispy Kreme locations, allowing kids to enjoy the delightful taste of real donuts while learning through the whimsical world of Kodomo Challenge.

The Collaboration
KKDJ is well-known for its engaging initiatives, and this collaboration ties into their participation in the interactive Shima Jiro concert, further solidifying their commitment to spreading joy among young audiences. The partnership specifically caters to children aged three to four through the Kodomo Challenge program, offering interactive learning experiences that include three distinctive collaborating educational materials: “The Donut Shop Math,” “Kids’ Workbook,” and engaging videos that spark creativity and learning.

The collaboration introduces deliciousness with the “Kodomo Challenge Mini Box,” a specially designed collection of mini donuts inspired by the collaboration's educational content. The donuts include the Mini Chocolate Heart adorned with pink hearts, the Mini Caramel Smile featuring cheerful decorations, and the Mini Strawberry & Custard designed with intricate lines of colorful coatings. Children will also have access to entertaining online videos showcasing the exciting process of decorating these unique donuts.

Limited Edition Packaging
In addition to the delicious treats, fans of Shima Jiro, the beloved character, can look forward to an exclusive Shima Jiro-themed box for a limited time. Customers purchasing either the “Kodomo Challenge Mini Box Half” (10 pieces) or the “Kodomo Challenge Mini Box” (20 pieces) can enjoy their donuts in this charming packaging, showcasing Shima Jiro dressed as a donut shop employee. This special design is available only during this collaboration, enhancing the experience for young donut lovers.

Fun Learning Activities
The collaborative educational materials dive deeper into play-based learning, transforming the traditional donut shop experience into an interactive classroom. Kids can enjoy role-play with a donut shop theme, reinforcing math skills with fun worksheets featuring KKDJ's donuts. Additionally, creative activities utilizing stickers from the collaboration donuts will be part of the learning experience. The videos let children experience authentic donut-making through KKDJ's actual stores, complete with behind-the-scenes scenes showing customer interactions and decoration techniques.

Moreover, to celebrate this collaboration, an exciting social media campaign invites families to participate. By posting photos or videos of themselves using the “Donut Shop Math” materials or showcasing their favorite collaboration donuts on Instagram with the hashtag #ShimaJiroAndKrispyKreme, participants have a chance to win exciting prizes, including free donut vouchers and exclusive merchandise.

Product Overview
Available products include:
  • - “Kodomo Challenge Mini Box (20 pieces)”: Contains 20 delicious mini donuts, available for 2,592 yen (2,640 yen for dine-in). Available from July 25 until early October, this selection features mini versions of the collaboration donuts, instilling both fun and learning for families.
  • - “Kodomo Challenge Mini Box Half (10 pieces)”: Selling for 1,522 yen (1,551 yen for dine-in), this offering provides a mix of three types of collaboration donuts accompanied by mini white sprinkles and custard donuts to further delight little ones.
  • - “Kodomo Challenge Mini Mini Box (3 pieces)”: Priced at 561 yen (572 yen for dine-in), this option contains three of the delightful collaboration donuts—ideal for younger children looking to explore flavors while learning through play.

Conclusion
By merging playtime with tasty treats, this collaboration by Krispy Kreme and Kodomo Challenge presents a wonderful opportunity for families to enjoy learning together. As they embark on this delightful journey, children can expand their skills while indulging in the irresistible flavors of Krispy Kreme donuts, making each moment a celebration of learning and love.

Learn more about Kodomo Challenge and its various offerings that support child development by visiting Kodomo Challenge’s official website.


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Topics Consumer Products & Retail)

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